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Agrimarketing : September 2012
66 LATHAM HI-TECH SEED'S JOHN LATHAM AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2012 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at Chesterfield, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. SEPTEMBER 2012 VOLUME 50 NUMBER 7 WHOLE NUMBER 537 is proudly associated with: On the cover (clockwise from the top): RFD-TV Communications presents FFA with a record setting, unrestricted $1 milllion cash contribution. Pictured are: (l to r) Seth Pratt, FFA; Patrick Gottsch, RFD-TV; Kenneth Quick, FFA; Dwight Armstrong, FFA and Robert Cooper, FFA. (Bottom) Students participating in the AFA Leaders Conference. (L) 4-H Members. Background photo courtesy of John Deere. 27 NAFB'S MARK OPPOLD September 2012 Agri Marketing 3 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 AGENCY NEWS 13 MEDIA NEWS 14 ASSOCIATION NEWS 65 CALENDAR/AD INDEX DEPARTMENTS 16 THE SCOOP ON RECRUITING: MANAGING NEGATIVITY AT WORK 18 CAMA UPDATE: ONTARIO NEWS 19 NATIONAL NAMA NEWS 26 CTIC: 30 YEARS OF CONSERVATION ag/rural broadcasting update 27 NAFB PRESIDENT-ELECT'S REPORT 28 NAFB EXECUTIVE DIRECTOR'S REPORT 30 FARMERS/RANCHERS CHOOSE RADIO 32 NAFB TRADE TALK PARTICIPANTS 36 WHAT'S NEW IN BROADCASTING 42 COVER STORY: GROWING AGRICULTURE'S FUTURE rural lifestyle market update 46 LOCAL FOODS DRIVING GROWTH 48 UPDATES FROM MARKETERS 54 PURDUE UNIVERSITY: GOOD MARKETING IS NOT GARBAGE 56 FRUIT AND VEGETABLE MARKET UPDATE 60 THE POWER OF SUCCESSFUL CRM 62 DIRECT BUYING AS A SOLUTION 64 ProSelling: COMMUNICATING VALUE TO CUSTOMERS 66 VIEW FROM THE TOP: LATHAM HI-TECH SEEDS
AgCareers USA 2012