by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : Crop Life America
quickly and drive a new clear strat- egy is the key to success. The not so successful ones generally became part of a subsequent, further consoli- dating merger/acquisition. An added benefit of these mergers and acquisitions has been the sell-off of older chemistries to many smaller generic or proprietary generic produc- ers creating larger and stronger play- ers in the next tier of players. These players generally, also par- ticipate as off patent generic produc- ers fueled by the sell-offs as well as the increase in patent fall of many major chemistries. What is the present state of CropLife America and what are its major ini- tiatives? by Eric Wintemute, CEO, AMVAC Chemical Corp., Newport Beach, CA 2007-2008 CropLife America Chmn CropLife America has been reinvigo- rated in recent years with an empha- sis on achieving a well-targeted agenda; improving management processes and establishing measur- able project accountability. CLA did some serious "soul- searching," which is helping us move forward as an association. This is leading to a much more focused approach, including the creation of a pri- ority list of issues and a breakdown of the time and financial resources associated with each prior- ity item. The organization's primary mis- sion continues to involve: • Advocating responsible legislation governing the agricultural sector. • Assisting executive branch agen- cies in implementing regulatory policy. • Educating the general public on the critical importance and far-reaching benefits of crop protection products in facilitating the production of food, feed, fiber and fuel. • Promoting the principles of prod- uct stewardship, responsible care and environmental sustainability in the manufacture, distribution and application of our products. Among the association's recent successes: • Pesticide Registration Improve- ment Act renewal. Establishing the fees paid by manufacturers for reg- istration and re-registration of crop protection products. • Food Quality Protection Act implementation. Designed to pro- mote reliable food quality. • Endangered Species Act imple- mentation. Helping to restore nat- ural wildlife habitat by controlling invasive plant species. In each case, CLA was capable of providing legislators and regulators with the expertise and practical insights to implement policy compli- ance...while allowing critical crop protection objectives to be met. Going forward, CLA's major ini- tiatives are largely focused on three primary objectives: • Promoting human health by achieving and maintaining high food quality. • Increasing the quantity of food available by maximizing agricul- tural productivity. • Facilitating biologically renewable energy alternatives to currently used fossil fuels. CLA is helping to achieve these important societal objectives as it advocates the beneficial use of mem- ber organization products and ser- vices that minimize health hazards, maximize crop yields, and con- tribute to the development and efficient production of energy alternatives. In a world characterized by increasing population and escalating demands for environmentally appro- priate energy supplies, CropLife America is uniquely positioned to pro- mote the importance of ensuring plen- tiful food supplies, establishing high standards for food quality, and ramp- ing-up the availability of renewable, grain-based energy sources. How has the Crop Protection Industry benefited from CropLife America's activities? by Stan Howell, North America Business Lead, Dow AgroSciences, Indianapolis, IN 2005-2006 CropLife America Chmn The dictionary defines a "benefit" as that which is helpful; providing an advantage or profit. The work done by CropLife America certainly lines up with this description as it unifies action on top areas of industry con- cern with tangible results. Through a process of prioritiz- ing issues and strategically utiliz- ing member resources to address those issues, CLA has effectively moved the needle more than individual efforts could have accomplished. CLA has tirelessly done this work in a way that engages a larger network of agricultural stakeholders to be seen as the driving organi- zation behind industries, asso- ciations and groups seeking to advance agri- culture. Don't underestimate the importance of our association being the one that has taken the leadership position to unite many voices on issues that impact the bot- tom line. For concrete examples, one can look to progress being made on top-tier issues such as the Endan- gered Species Act, the Clean Water Act and Spray Drift. We're also making our collective voice known on other key concerns such as NAFTA harmonization, FIFRA pre- emption and Worker Safety. A united voice has allowed us to be heard better than any single voice could resonate. That united voice also is achieved by the person-power pro- vided by member companies. The effort provided by each member company's volunteers gives strength to the industry and also provides leadership enhancement for those individuals. What a member gets out of CLA can be closely linked to the effort put into the association's work, and I encourage everyone to continue our commitment to advance the industry in a united fashion. PAST-PRESENT-FUTURE/continued from page 14 16 AgriMarketing CropLife America Supplement (more on page 18) Wintemute Howell
January February 2008