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Agrimarketing : Crop Life America
8 AgriMarketing CropLife America Supplement SALUTE TO CROPLIFE AMERICA! CropLife America (CLA) under- takes a myriad of scientific, reg- ulatory, legislative, legal and communication activities on behalf of its 65 member companies. CLA members develop and com- mercialize pesticide products that offer protection from the many destructive pests and diseases that threaten the quality, quantity and affordability of our nation's food supply. Pesticide products help farmers produce a safe, affordable and abundant food supply for America's dinner tables. The association's members support food, fiber and renewable fuel production through research and development of innovative, safe and environmentally sound crop produc- tion technologies. CLA reinforces its members' mission by providing effec- tive advocacy and issue management support. CLA ORGANIZATION STRUCTURE BOARD OF DIRECTORS CLA's Board of Directors has 29 members representing manufactur- ers, formulators and distributors of crop protection technologies. The board's primary function is to guide activities of the association. Board members also serve the association as members of the Budget, Execu- tive, Membership, Nominating, Compensation and Governance Committees. STRATEGIC OVERSIGHT COUNCIL CLA's issue management activities are overseen by the Strategic Over- sight Council (SOC), which is responsible for providing cross-func- tional direction of the association's business plan and ensuring that staff and resources are allocated appropri- ately to priority issues. Also, the SOC is responsible for the association's strategic plan implemen- tation and for making certain the plan reflects current opportunities and chal- lenges for the industry. The SOC remains engaged in continuous out- reach to industry stakeholders --- conducting "listening sessions" with government officials, and environ- mental and allied organizations. DEPARTMENTS, COMMITTEES AND WORKING GROUPS CLA departments include Adminis- tration, Communications, Govern- ment Affairs, Legal, and Science and Regulatory. This structure provides a range of targeted membership bene- fits including industry advocacy, issues management, and communi- cations outreach. Committees and working groups add to CLA's staff capability and capacity by providing opportunities for member volunteer experts to par- ticipate in issue management. They include: • Agribusiness Security Working Group • Eco-Toxicology Work Group • Electronic Label Work Group • Electronic Submission Work Group • Endangered Species Issues Management Team (more on page 10) CLA'S CURRENT ACTIVITIES by the CropLife America staff Gathering at the 2007 Legislative Rally were (l to r) Eric Wintemute, AMVAC; Jay Vroom, CLA; White House Ag Advisor Hunter Moorhead, and Stan Howell, Dow AgroSciences. Participating in the 2007 Legislative Rally were (l to r): Jay Vroom, CLA; House Ag Committee staffers Christy Birdsong and April Slayton, and Eric Maurer, Valent .
January February 2008