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Agrimarketing : July August 2012
AM: Please provide an overview of Z Tags. SM: While Z Tags North America L.P. was founded in 2009, our history of innovation goes back to 1986 when our parent company --- Zee Tags, Ltd. -- was founded in Auckland, New Zealand. In 1992, Farnam Companies Inc. launched the original Z Tags one-piece ear tag into the North American livestock market and continued marketing the product through April of 2009. Today, Z Tags North America is headquartered in Phoenix, AZ, and designs, manufactures and distributes animal identification products for the livestock industry. Our visual identification (VID) products include premium one-piece and two-piece ear tags (both standard and tamper evident), as well as feedlot ear tags for short-term use.Our electronic identification (EID) products include half duplex tags, full duplex tags and various innovative application options for both classes of tags. While Z Tags is best known for its one-piece VID tags, our electronic tags offer superior readability, a tamperproof design, durable construction, easy application and uncompromising quality control. Z Tags have been sold throughout the world since 1990. Our parent company has established manufacturing and distribution partnerships in the U.S., Europe, Australia and New Zealand, and we currently serve livestock producers in more than 50 countries worldwide. Having said that, all of the tags we market here in North America are made in the U.S., something most livestock producers really appreciate. AM: What is Z Tags business outlook? SM: Z Tags looks for continued growth in the beef and dairy management identification sectors while introducing new products in categories of livestock identification where we have identified opportunities for expansion. I'd like to be more specific, but competitive concerns prevent me from doing so. However, I can say we have some very exciting products in our development pipeline and look forward to introducing them to North American livestock producers in the years to come. Z Tags is committed to bringing innovation and value-added products to livestock producers. AM: Where do you see Z Tags in the future? SM: Z Tags will offer additional value-added identification and marketing options to livestock producers in more livestock species categories. While the beef and dairy markets will continue to be the cornerstones of our business, we look to increase our product offerings to swine, sheep and goat producers as well. AM: What new products/services is Z Tags introducing to the ag market? SM: Again, I can't go into much detail on the new products we'll be launching in the future, but suffice it to say they'll be just as innovative and valuable as our legendary one-piece tags and patented applicator, with its unique pivoting applicator pin. AM: How is the Z Tags sales organization and channel to the marketplace organized? SM: Z Tags sells to leading animal health distributors in North America, and we depend on their sales teams to represent our products to the ethical and retail channels. In addition, we have a team of national and region sales representatives who service all channels of distribution, as well interacting with livestock producers. Supporting our sales force is one of the best customer service teams in the business. Our distributors and customers constantly compliment us on our prompt, courteous service, and we owe it all to our outstanding customer service department. AM: What role does marketing communications play at Z Tags? SM: Z Tags has always been committed to marketing communications, as evidenced by more than 20 years of national and regional advertising in support of the brand's growth. We design push/pull programs for all channels of distribution and conduct return-on-investment analyses to continually raise the bar in terms of marketing effectiveness. In addition, we work closely with channel partners to design promotions that fit their unique business situation. Z Tags routinely conducts market research to make sure we're on the right path, and then fine-tunes our strategy to achieve established marketing goals. Simply stated, Z Tags is focused on adding value to the consumer and all channels of distribution. If doesn't add value, it's not worth doing. AM: Any other topics you would like to discuss? SM: We've established a great working relationship with Engle Creative Solutions in Columbia, MO. From developing our web site to creating our award-winning print ad, they're doing a fantastic job for our brand. AM Name: Stu Marsh Title: Vice President --- oversees all sales, marketing and distribution activities. Education: B.S. in Agribusiness, Arizona State University Career: Joined Z Tags in 1992 and helped Farnam launch the product in the U.S. Launched Z Tags N.A. in 2009 as a subsidiary of Zee Tags Ltd., New Zealand. : Z Tags North America L.P. LOOKING FOR CONTINUED GROWTH 58 Agri Marketing July/August 2012
AgCareers Canada 2012