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Agrimarketing : July August 2012
16 Agri Marketing July/August 2012 Almost all candidates use the internet as their key tool when researching potential employers. They may be looking for current openings, or for more information about the company. In the last AgCareers.com Job Seeker Survey, company web sites were second only to industry specific job boards (i.e. AgCareers.com) when candidates were asked what method they most frequently used when looking for a job. The survey also found that 34% of candidates were discouraged from applying when the company didn't have a web site to further explore opportunities. Even if your primary recruitment tools are job boards such as AgCareers.com, it is helpful to provide your company web site address in postings so candidates can easily click to find out more about your organization. Your company web site's career section may be the first impression on a candidate. Revamping the company web site was the most popular employer branding strategy according to HR professionals surveyed in the 2011-2012 U.S. Agribusiness HR Review. In order for your company to compete for the best talent, it is essential to create an enticing career section on your site. If you haven't already done so, create a career section or page on your company's site. Add a graphic or tab at the top of your homepage linking to the career page. Following are some key components of organizations' career web pages. WHO This section is about your employees, who you hire and who is on your team. It includes profiles of jobs and employees. Ideas include: • Profiles of current employees: These can be videos, photos and/or written accounts from employees. Highlight what their job entails; ask them what they like best about their job and to share exciting things that are part of their position. Employee interviews make great testimonial videos that can also be included in your job postings. • Outline types of jobs routinely available in your organization. • Tell the reader what type of candidates you are looking to join your team; you can specify educational levels, experience, or give characteristics your company prefers, like "energetic decision- makers." WHAT What does the candidate get if they join your organization? If your organization's total compensation package is stellar --- this is the place to really sell the candidate on why they would want to work for you! Candidates want to know about benefits, but are typically discouraged from asking about it in interviews. Tell them what they get when working at your company. It is best to share only those benefits that are available company-wide, or make special notation if it is based on location or position. Here is what to include (to name a few): • Vacation/PTO plan • Health/Dental/Vision insurance • 401k/Retirement plan • Share/Stock Options • Short & Long-term disability • Life insurance • Bonus/incentive rewards • Discounted Products • Gym/Health Club Membership • Employee discounts • Child care reimbursement ADVANCEMENT This section is all about employee development. What are the typical career paths in your organization? Do you offering training programs or classes? Are there opportunities for continuing education or obtaining advanced degrees? Do you promote from within the organization? You can include profiles of employees that have moved up in your company, or that have taken advantage of continuing education opportunities. RECOGNITION Brag about your company and employees! If your company has been named one of the top employers in the state or industry, is the number one producer of XXXX in the country, for example, tell the candidates about it. Likewise, share stories of employees that have been given awards, received certifications or granted patents. Candidates want to join successful organizations and be part of a team with accomplished employees. Having a well-developed career section on your company web site will help answer many job seeker questions and assist you in attracting the best talent in the industry. Complimentary copies of the Job Seeker Survey and Agribusiness HR Review can be downloaded by visiting the "Market Research" section at www.AgCareer.com. Questions? Contact firstname.lastname@example.org. AM YOUR COMPANY WEB SITE'S CAREER SECTION The Scoop on Recruiting EVENTS Upcoming AgCareers.com Visit www.AgCareers.com for details 2012 Ag & Food HR Roundtable August 7-9 Springdale, AR Workplace Social Media Policies That Work August 24 Webinar
AgCareers Canada 2012