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Agrimarketing : July August 2012
12 Agri Marketing July/August 2012 AGENCY NEWS Greg Wetzel joins Broadhead as Chief Creative Officer. He was with Colle+McVoy. The agency is awarded a USDA and Plant Health Inspection Service (APHIS) contract to raise awareness of the invasive species known as the emerald ash borer (EAB). Osborn Barr adds acct and creative leads: Colleen Ewell joins as Supvr on the Monsanto Customer Advocacy team. She was with the Ewell Real Estate Network and has been with the Energizer Battery Company, Maritz and Anheuser- Busch. Andrew Naeger joins as Group Creative Dir. He was with Momentum. Engle Creative Solutions, Columbia, MO, is named agency of record for Zetor North America, Harrisburg, PA. Steve Engle, the agency's President and Chief Creative Officer says, "Zetor has more than a 30-year history of marketing rugged, reliable, and affordable tractors in the North American market, and we plan to leverage that reputation with equally impressive marketing materials." Jennifer Remsberg joins Swanson Russell as Acct Supvr. She was with Sullivan Higdon & Sink, Kansas City, and has been with Bernstein-Rein and VML, Inc. Maureen Rehfuss joins Padilla Speer Beardsley as VP of HR and Administration. Ned Winsborough joins as Sr Dir, Research and Insights. He was with General Mills. Melanie Pikosky joins as Acct Supvr. Courtney Reigh, Samantha Johnson and David Martinson join as Asst Acct Execs. Michelle Wright is promoted to Acct Supvr. AfgriTech selects Latorra, Paul & McCann Advertising (LP&M) to market its AminoMax amino acid bypass product in the U.S. AM Daily Updates on www.AgriMarketing.com Woodruff Sweitzer acquires Paradowski Creative, St. Louis. Each agency will retain its individual agency name, current organizational structure and staff. Terry Woodruff, agency Pres, says "Paradowski Creative brings exper- tise in designing award-winning consumer interactions with a fast-growing digital and mobile application practice, which are areas we need to expand." Alex Paradowski, who founded the agency 35 years ago, plans to retire from the business to focus on his personal art and other creative interests. Nila Paradowski, Principal, Paradowski Creative, will remain at the agency focusing on new business development with responsibility for the firm's account management team. Gus Hattrich, hired in 2011 as agency Pres, will continue in his role. Paradowski's clients include State of Missouri, Cutex Nails, Monsanto, Anheuser-Busch InBev, Solae plus branding, digital and promotional assignments for Brown Shoe, The Wine Group and the Radio Arts Foundation of St. Louis. AM Wetzel Ewell Naeger Remsberg
AgCareers Canada 2012