by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : June 2012
June 2012 Agri Marketing 23 One thing we hear again and again from collegiate career services staff is that employers can't come to them on short notice and expect great results. On-campus recruiting programs take time and planning to be effective. STRATEGIC PLAN When employers start developing their campus recruiting campaigns, it needs to be understood that employer branding is not built in one year. Concentration should be made on building a lasting impression. Develop a strategic plan with a tactical selection of schools and then focus on those schools. How many do you need to target? Don't overestimate your abilities, if you are not able to make a 100% commitment and back away midway in your plan "your absence will be noticed more than your presence." There are hundreds of colleges and universities that offer agricultural programs in the U.S. Maybe there will only be three or four schools that you can realistically visit.All universities have a career services office; many offer a decentralized model with staff that focuses primarily on the agricultural disciplines. Employers need to establish relationships with career services directors and personnel. You can also capitalize on relationships with key faculty. Oftentimes alums in your organization can connect with faculty. The new school year is just around the corner and career fairs kick into high gear in September. Therefore, employers should be making decisions for campus visits and career fairs in July, or August at the latest. Career fairs are a great connection point for campus recruiting, but there are other ways to connect with students: • Present to clubs and organizations. These informational sessions usually last for about 45 minutes and allow time for questions at the end. Make sure you send the right people and don't make it a company commercial. Food is a key draw for students to attend! • Use your faculty contacts to make presentations to their classes. • Hold company information sessions prior to on-campus interviews or career fairs. • Provide tours for faculty. Invite them to your company to educate them about what the company does and what kind of internships and positions you can offer their students. • Sponsor a scholarship. • Offer students the opportunity for site visits and tours • Host or sponsor a pre-existing event on campus that your target audience would attend. • Develop an internship program. Word-of-mouth is one of the strongest forms of advertising among students, especially with the power of social media. • Conduct on-campus interviews and make sure the interviewer is adequately prepared and passionate about the business. The AgCareers.com North American Ag HR Roundtable provides a one-of-a-kind opportunity for industry and key college/university professionals to interact with each other in one location during networking times. Not only are connections on this level necessary for successful internship recruitment and developing a pipeline of talent for the future, but it is a cost effective way to accomplish college recruiting initiatives by having the ability to interact with multiple organizations all at once. AgCareers.com offers targeted outreach campaigns for student recruitment, including: • Campus Ambassador Program of student on-campus promoters. • Ag & Food Employer Guide publication for students and professionals. • Internship Survey. • Access to more than 2,000 contacts in the Faculty Contact Database. • Exposure in college mailings like the internship flyer and collegiate newsletter. • University Relations customer care consultation. • Representation at trade shows and career fairs. In order to brand your organization with students, you need to have several points of contact. If you do it right, you'll become a preferred employer of career services staff, faculty and students. Questions? Contact email@example.com. AM ON-CAMPUS RECRUITING The Scoop on Recruiting EVENTS Upcoming AgCareers.com Visit www.AgCareers.com for details 2012 Ag & Food HR Roundtable August 7-9 Springdale, AR Workplace Social Media Policies That Work August 24 Webinar The AG & Food HR Roundtable event will be held August 7-9, 2012, Springdale, AR, on Tyson's campus. This year 's event will include a session on "Successful Industry and Career Services Connections on Campus" as well as a discussion session between employers and university staff on how they can work together to help make students more career ready. For more information, visit the "Conferences" tab on www.AgCareers.com. AM
July August 2012