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Agrimarketing : June 2012
14 Agri Marketing June 2012 Beef magazine launces Beef Vet magazine to an audience of 5,300 readers in mid- May. Beef Vet will publish again in September with quarterly publishing scheduled to begin in 2013. Cliff Becker joins Farm Journal Media as Nat'l Acct Mgr. He was with CMA Consulting and had been with Vance Publishing Corporation. Chad Forrester returns to the company as Sls Rep. He was with Groupon. AgWeb, the eMedia division of Farm Journal Media announced its third-party opt-in list has grown to 145,000. Over 80% of the records contain full demographics. Its eNewsletter subscribership has grown 80% and now totals 193,000 readers. Agricultural journalist, John Harvey, donates his special collection of ag periodicals to the University of Illinois' Ag Communications Documentation Center (ACDC). The collection ranges from the 1800s to this year and includes 477 Volume 1 Number 1 issues of agricultural periodicals. Agriculture.com wins two Mobile Web Awards from the Web Marketing Association for Best Magazine Mobile Web site and Best Magazine Mobile Application. Melissa Waggoner joins One Grower Publishing as Sls Mgr. The 2012 Farm Progress Show expands at its Boone, IA, show site. The addition of another street brings the site to 3.68 million square feet of exhibit area or nearly 85 acres. Kimberly Kaiser joins Lessiter Publications as Managing Editor for Farm Equipment magazine. She has been with Cygnus Business Media/Wood Digest magazine, Nuemedia, Cygnus Business Media/Mass Transit magazine, Airport Improvement magazine and Nurse Week. Jack Zemlicka joins as Technology Editor for Farm Equipment and No-Till Farmer publications. He was with the Wisconsin Law Journal. Charlie Higdon is named Nat'l Sls Mgr of Agriculture at iHigh.com, a digital television network for youth activities. He had been with Agri-Labs. Billy Frey, Sr VP, Alltech Ag Network says, "People want to know what's going on in rural America, yet most mainstream media outlets refuse to cover the exciting events in the world of agriculture. By using the iHigh.com platform, agriculture now has a voice and Charlie will be instrumental in helping them use this new media platform to speak to consumers across the globe." Kathy LaScala joins Lee Publications as Digital Media Mgr. She was with Vance Publishing. Bettina Linder Lippinsch joins Vance Publishing Corporation as Gen'l Mgr of its Red Book Credit Services. She was with Silpada. AM Becker Daily Updates on www.AgriMarketing.com MEDIA NEWS "This Week In Agribusiness" co-host Orion Samuelson (2nd from r) receives the Council for Agricultural Science and Technology (CAST) President's Award. Joining him at the presentation held in the National Press Club, Washington, DC, are (l to r) CropLife America's (CLA) Barb Glenn, Farm Bureau Pres Bob Stallman, CAST Pres Dr. Nathaniel Tablante and CLA CEO Jay Vroom. AM IN MEMORIAM Veteran Iowa Farm Broadcaster Mark Pearson passed away on June 3, 2012. He was 54. Pearson was a longtime host of the Iowa Public Television show "Market to Market" and co-host of WHO, Des Moines, IA, radio's "The Big Show." He had been an Ass't Secy of the Iowa Department of Agriculture and had served as an officer in the U.S. Naval Reserve. AM Zemlicka Kaiser Higdon LaScala
July August 2012