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Agrimarketing : June 2012
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Customer Service Manager ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Osmundson, AgCareers.com Jim Farrell, Farmers National Company Russ Green Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Pat Morrow, BASF Steve Rhea, Rhea + Kaiser Brad Schu, Land O'Lakes/Purina Mills Angie Skochdopole, AdFarm Bob Wilhelm, Rabo Agrifinance CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans (AudreyE@AgriMarketing.com) Design for NAMA News Jennifer Pickett Agri Marketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org A MIRACULOUS 50 YEARS The past 50 years ushered the nation's agricultural industry into a new era, thanks to the miracles of science and the imaginative, determined efforts of agri-marketers who helped get it adopted. In 1962, the nation began the transition of moving from "traditional" family farms --- diverse operations which included crops that were primarily fed to livestock --- to today's operations which are more specialized and much more productive and sustainable. Advanced plant and livestock breeding, inventive new machinery, college-educated farmers and ranchers, all guided by precision instruments have driven the nation's food supply to be the most bountiful and safest in mankind's history. The fact that we are able to export nearly 20% is simply astonishing. 50 years ago, the average corn price was $1/bushel compared to today's $6. Cattle were 20 cents/pound compared to today's $1.30/pound. And milk was $4/cwt compared to today's $18/cwt. All the while yield has more than doubled. This has allowed ag producers the resources to invest in the best technology has to offer. And, in 1962, this magazine was launched. Over the years, it has stayed true to its original mission of helping those marketing and selling to the agricultural market to be more effective in their endeavors --- for the benefit of food, fiber and fuel production and humanity. In celebration of the industry's successes over these 50 years, the October issue will be dedicated to recording them. Some of the distinguished writers who will be contributing to the issue and saluting those organizations and their leaders who made it happen are: Mike Gustafson --- equipment, Gene Kronberg --- seed and traits, Jim Thrift --- crop protection, David Asbridge --- plant nutrients, Ron Braake --- animal health and Ted Priebe --- marketing communications agencies. I will be writing about the media and marketing communications firms. Your organization can be a part of the celebration. Stay tuned and we will let you know how. AM 4 Agri Marketing June 2012 THIS MONTH IN Agri Marketing Five Years Ago (2007) • Saskatchewan Wheat Pool enters an agreement to acquire Agricore United. James Richardson Int'l agrees to drop its bid for Agricore. The resulting entity is re-named Viterra. • CouplandJeffrey, Winnipeg, MB, is formed by partners Derrick Coupland and Russell Jeffrey as a full service agency focused on the agricultural market. • DTN acquires the ag information provider QuickFarm, Charleston, SC. Ten Years Ago (2002) • Farmland Industries files Chapter 11 bankruptcy due to continued adverse market conditions in its fertilizer business. • John Finegan is named Pres of Beck Ag Com Inc., a new venture to provide ag suppliers with teleconferencing services. Twenty Years Ago (1992) • The top brands in the world, according to a consumer survey, are: Coca-Cola; Kellogg's; McDonald's; Kodak and Marlboro. • Mycogen acquires a 51% interest in Lubrizol's Agrigenetics division for $135 million. Mycogen reports its strategy is to combine the technologies from the two companies to create pest-resistant crop varieties. • DuPont receives a patent for a gene that increases a soybean plant's resistance to its sulfonylurea (Classic and Pinnacle) herbicides. The company brands the resulting products STS. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri Marketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher FOR OPENERS
July August 2012