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Agrimarketing : January February 2008
52 AgriMarketing January/February 2008 BEST OF CAMA • 2007 NAME OF ENTRY ADVERTISER/ORGANIZATION AGENCY CERTIFICATE OF MERIT Total Campaign --- Over $500,000 There's A Horse For Everyone Horse Racing Alberta KARO Group Dow AgroSciences/AdFarm (Nexera "Get on Board" Campaign) SPONSOR: Hyland Seeds/Thompsons Limited Total Campaign --- $250,000 -- $500,000 Western Canada Farm Western Canada Farm Western Canada Farm Syngenta Crop Protection Canada,Inc./ Progress Show Total Campaign Progress Show Progress Show Bos Advertising (Switchpoint) SPONSOR: Country Guide Total Campaign --- $100,000 -- $250,000 Agricore United Seasonal Agricore United Direct Focus Marketing Monsanto/Osborn & Barr Product Offerings Communications Inc. Communications (Yield Ready Summer Campaign) SPONSOR: Top Crop Manager Total Campaign --- $100,000 or Less Callisto Syngenta Crop Bos Advertising Agricore United/ Protection Canada, Inc. Direct Focus Marketing Communications Inc. (Agricore United PRISM Campaign) SPONSOR: DuPont Canada Ag Products Radio Commercials --- Single Touchdown "Tree Sap" Syngenta Crop Bos Advertising Syngenta Crop Protection Protection Canada, Inc. Canada, Inc./Bos Advertising (Touchdown "Leeches") SPONSOR: Tap Communications Inc. Radio Commercials --- Series Touchdown "Leeches" , "Tree Sap" Syngenta Crop Bos Advertising Bayer CropScience/AdFarm Protection Canada, Inc. (Thumper Radio Series) SPONSOR: Bayer CropScience Television Commercials --- Single Western Canada Farm Western Canada Farm Western Canada Farm Progress Show --TV ad Progress Show Progress Show SPONSOR: BCG Communications Television Commercials --- Series There's A Horse For Everyone Horse Racing Alberta KARO Group SPONSOR: Canadian Wheat Board ADDITIONAL BEST OF CAMA WINNERS
2008 Marketing Services Guide
Crop Life America