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Agrimarketing : January February 2008
CAMA UPDATE 38 AgriMarketing January/February 2008 h d d h ' l k . t' 80 wh d d ' t . n d 800 66 6 ALW A Y Y E L y c. estern Produc The W We has the highest top of f id y k Not a utcome. O uck L cer f wareness of an ind a m farm publication in estern Canada.* W We s not a lucky That' outcome. years 80 s It' deliver ofi ester Ca ad hat W W y ring a i estern Canad what We farmers want in a . farm paper s yours to use. And it' *Source: 2007 Agriculture , Ipsos R ications Review un Comm an Reid 1-800-667-77 OUR FIRST CH Y S Y AAY W WA ALLW 776 OICE Each year, CAMA Québec hon- ours the agri-marketing person of the year for their excellence in the marketing of a Québec product. Cidrerie Michel Jodoin has been honoured with the title "Agri-Marketing Business of the Year," awarded by CAMA during an official ceremony at the Salon de l'Agriculture, on January 16, 2008. Located in the beautiful Rougemont area, Cidrerie Michel Jodoin happily welcomes visitors to introduce them to the exquisite flavor of cider products. Magnificently situat- ed on a mountainside, the cidery, wor- thy of Europe's finest wineries, is a dream that became reality thanks to Michel Jodoin's strength of character. For it takes a visionary to believe deeply in one's passion and communi- cate it with conviction, in order to rally together all of the necessary people to bring such a project to fruition. And that is what Michel Jodoin has man- aged to do, despite doubts and difficulties. In the last three years, the cidery has made a shift to "rosé," following the company's long-term vision. Michel Jodoin has begun converting part of the orchard, planting more Geneva rootstock, an apple variety characterized by rosy flesh that pro- duces exceptional rosés. He is hop- ing to increase current production, which includes the sparkling rosé, Rosalie, as well as a rosé ice cider, and to eventually create others. This is a specialized niche filled exclusive- ly by Cidrerie Michel Jodoin. A flourishing business, a unique jewel in Québec's crown, Cidrerie Michel Jodoin has won many presti- gious awards over the years, under- lining the quality of its work and the excellence of its products. And this year, CAMA's Québec chapter is especially proud to honor Cidrerie Michel Jodoin by bestowing on it the title of "Agri-Marketing Business of the Year" for its remarkable contribu- tion to promoting and restoring cider 's image in Québec. Congratulations to Cidrerie Michel Jodoin and the entire team. Best of success for the future! For more information on Cidrerie Michel Jodoin, visit www.cidrerie-michel-jodoin.qc.ca. BEST OF CAMA 2008 For the first time ever, the Best of CAMA will be hosted by the Québec chapter in 2008. The event will be held on November 6, 2008, at Hotel Loews Le Concorde in Quebec City. We hope you will join us in this Canadian advertising celebration. Visit www.BestOfCama.com in the months to come for full details. CAMA 2008 HONOR ROLL Each year at the Best of CAMA, the chapters recognize one of their col- leagues for their active participation in the chapter 's development. This year, Alain Beaudry is the recipient of this honor for the Québec chapter. Beaudry, a Bus Develpmnt Mgr for Farm Credit Canada, was the founding president of CAMA Québec back in 2002. After serving as Pres for two years, he stepped down, but continued to be involved as the treasurer. FOR MORE INFORMATION ABOUT CAMA QUÉBEC Contact CAMA Québec Pres Luc Gagnon at 514/978-0486, firstname.lastname@example.org; or visit www.cama.org. AM CAMA QUÉBEC NAMES ITS AGRI-MARKETER OF THE YEAR (L to R) Serge Riendeau, Honorific Pres of the 2008 Gala Cérès; Michel Jodoin, Agri-Marketer of the Year; Luc Gagnon, Pres of CAMA Québec; Charles Bachand, Pres of Salon de l'agriculture.
2008 Marketing Services Guide
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