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Agrimarketing : January February 2008
scenes look at rural lifestyle marketing from the Purina perspective, followed by a no-holds-barred Q&A session. Brad Schu, Land O'Lakes Purina Feeds What Marketers Want from the Ag Media Stop guessing and start selling. Inter- ested in learning what's on the minds of veteran agri-marketers? Join a group of seasoned professionals to learn how your organization can meet and exceed expectations. The curtain will come down as they describe the do's and don'ts of a successful sales call, what they want to see in your presentation and how they plan and execute their media schedules. Lynn Henderson (Moderator), AgriMarketing magazine Dave Patterson, John Deere Credit Kim Dawson, Syngenta Crop Protection Laurie Christen, Colle+McVoy Pat Reese, McCormick Company Inside the Rural Lifestyle: Understand and Succeed The rural lifestyle segment is considered one of the fastest growing populations in the U.S. They are a force to be reck- oned with---complete with a host of unique needs and buying habits. How can you survive as a lifestyle marketer in the world of ag production? In this revealing hour, you'll learn the drilled down reality of the rural lifestyle---size, characters, niches and more. Find out the three key experiences they are seeking---and how you can deliver on them. Plus, you'll get a behind-the- Thursday, April 17 , 2008, 4:00--5:00 p.m. organization a more efficient consumer of environmental resources. Join Purdue sales and marketing specialists for a discussion of ideas---from big to small---that you can incorporate into your sales and marketing efforts today. Samantha Lucy, Purdue University Aissa Irvin, Purdue University The Millennial Generation--- Attracting, Hiring and Retaining the Talent Needed for Tomorrow's Success! Talent is the one critical success factor differentiating an organization from the competition. Fact is, attracting, hiring and retaining good people is the most competitive activity we do. This panel will discuss how to attract and fulfill expectations for the youngest talent in the industry---the Millennial generation. Then learn how to keep them once they've said "yes!" Stephanie Liska (Moderator), Beck Ag, Inc. Mike Gaul, Iowa State University Dr. John Sullivan, Dr. John Sullivan and Associates Eric Spell, AgCareers.com Tom Hoogheem, U.S. Branded Business, Monsanto Company Pitching a Story: Do's and Don'ts If you're looking to get your organization or product covered by the press, then this session is for you. Join three key editors of major agriculture publications for a revealing look at how to get your story noticed and featured. Find out the "right way" and the "wrong way" to pitch a story. This practical session will give you solid ideas to help you ensure better media coverage in the year to come. David Mehlhaff (Moderator), American Hereford Association Greg Vincent, Top Producer Gerry Whitty, FEED & GRAIN Greg Henderson, Drovers magazine Understanding the Income Statement: Thinking Inside the Box Communicators and journalists are notoriously math averse. But to move ahead in your organization and to enhance client trust, you need to under- stand financial statements and the numbers of business. Dr. Gentry will give you five key insights that can smooth your path. And it will be relatively painless. James K. Gentry, Ph.D., University of Kansas Going Green: How You Can Be a More Environmentally-Conscious Organization Becoming an environmentally friendly organization is not only a hot trend, but is also a socially responsible goal for any business. While 'going green' and 'reducing your environmental footprint' may seem like lofty goals, they really can be part of a manageable process you can incorporate into your sales and marketing activities on a gradual basis. This session will explore ideas, strate- gies and current practices to make your Friday, April 18, 2008, 9:00--10:00 a.m. Breakout Sessions Sponsored by FMC, Mosaic Company and the National Cotton Council 32 AgriMarketing January/February 2008
2008 Marketing Services Guide
Crop Life America