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Agrimarketing : January February 2008
opinion research conducted in the United States within the past five years. In this fact-filled session, you'll learn more about: • the perceptions of the relationship between food and health; • understandings of food processing and quality issues; and • views on farm specific topics. Ali Webb, Ph.D., W.K. Kellogg Foundation Leveraging Interactive Marketing for Business Success While overall U.S. advertising spending slipped 0.3% in the first quarter of 2007, Internet ad spending rose 16.7%. At the same time, an ever more compli- cated picture of tools and technologies has developed. The typical website, email and banner ad have been supple- mented with search, blogs, RSS feeds, webcasts and social media. Leveraging these new media will be critical to your success in the years to come. But which of these new approaches are worth the investment? In this timely session, you'll explore new technologies (and websites, email and other more familiar topics) in business terms. Find out the emerging trends in search, con- tent, applications and community. Discover how farmers use online media. Finally, learn what challenges impact your organization's ability to success- fully leverage the power of interactive marketing. H. Scott McClure (Moderator), Brighton Jim Brophy, Morgan&Myers Brian Himstedt, Digital Services, Brighton Scott Mortimer, Successful Farming and Agriculture Online What's in it For Me? Making Sponsorships Work For Your Organization There's certainly no shortage of spon- sorship opportunities: events, broad- casts, venues, causes, the list goes on. But how do you make sponsorships more than a "feel good" expenditure? More than simply writing a check and hoping for the best? Fact is, sponsorships can be a very effective tool if used correctly. The key is in choosing the right opportunities and leveraging them for your organization. This session will provide real-world examples of how you can use sponsor- ships to achieve your business goals. Kevin Lentz, Performance Marketing Inc. The New Economic Paradigm It's a whole new ballgame for agribusi- ness...an economic environment like never before---strong global growth boosting food demand, biofuels competing for commodities, record commodity prices, rising incomes for many agricultural producers as well as record input and equipment sales. Is this just another periodic bubble or is it sustainable this time? Join Dr. J.B. Penn, Chief Economist for Deere & Co., for a fascinating session of what may lie ahead. Learn what's affect- ing the business environment---the global economic outlook, new economic trends, trade, energy, agriculture, climate change, renewable fuels and food supply issues. Then discover what his predictions mean for your business. Dr. J.B. Penn, Deere & Co. Public Perceptions of Agriculture Find out how the public perceives agri- culture and consider how those percep- tions affect what you do. A representa- tive from the W.K. Kellogg Foundation will present findings from a recent land- mark study on public perceptions of agriculture, including a review and analysis of relevant, publicly available Thursday, April 17, 2008, 2:00--3:00 p.m. mistakes made when working a room. Find out how to identify people to connect with, how to start and exit conversations and how to overcome your natural shyness. Matt Anderson, Referral Authority Biofuels: Next Up Cellulosics Find out what's happening next in ethanol production so you can stay ahead of the bioenergy boom. Tom Slunecka, Vice President of Business Development for KL Process Design Group, will outline the trend toward ethanol production with cellulosics. Tom will discuss possible feedstocks and address how growers and agri- businesses are likely to take advantage. Tom Slunecka, KL Process Design Group How to Network Effectively Despite what you may think, networking is a learned skill---and one that reaps great rewards, personally and profes- sionally. Good networkers make more contacts, learn about trends and compe- tition, forge meaningful partnerships and become a powerful resource to others. In this entertaining session led by networking expert Matt Anderson, you'll learn the keys to networking for success, including the seven biggest Thursday, April 17, 2008, 4:00--5:00 p.m. Breakout Sessions Sponsored by FMC, Mosaic Company and the National Cotton Council January/February 2008 AgriMarketing 31
2008 Marketing Services Guide
Crop Life America