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Agrimarketing : January February 2008
Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert co-authored a book, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business, that shares exactly how to use social networking and community in your business, driving better decision-making and greater profitability. It's the first book to show anyone in business how to profit from the wisdom of crowds. In this session Barry shows you how to build the power of community into decision making and business processes with powerful insights and new case studies from product devel- opment, manufacturing, marketing, customer service, finance, manage- ment and beyond. Explore why community approaches work or don't work when it comes to marketing, business development, distribution and more. Plus, you'll learn what it takes to incorporate social networking and community successfully into your company. Barry will help you transform the promise and potential of social networking into a profitable reality. Barry Libert is the CEO of Shared Insights, LLC. Shared Insights owns and operates business communities that enable enterprises and their profes- sionals to communicate and collabo- rate in order to make better decisions based on the experience of peers, experts and leading industry vendors. Barry was previously employed by Arthur Andersen, John Hancock and McKinsey & Company. He has also co-founded and sold two successful businesses. He has written two business books on the value of infor- mation and rela- tionships; published numerous articles including those that have been published in Newsweek, Smart Money, Barron's, The Wall Street Journal and The New York Times. Thursday, April 17, 2008, 2:00--3:00 p.m. Second General Session Sponsored by John Deere and Syngenta Senior Management Workshop We Are Smarter Than Me: A More In-Depth Look at How to Unleash the Power of Crowds in Your Business Created specifically for senior management, this session is a detailed, drilled-down extension of the Second General Session. Presented in an interactive, fast-paced workshop format, it's designed to give seasoned professionals an inside look at the benefits of social networking and community building. You'll walk away with solid methods for harnessing the power of crowds in developing your business. NOTE: Participants must be registered for the full Agri-Marketing Conference. Separate registration is required, but there is no additional registration fee. Registration is limited to the first 100 attendees who sign-up. Thursday, April 17, 2008, 11:00 a.m.--12:30 p.m. We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Barry Libert 30 AgriMarketing January/February 2008
2008 Marketing Services Guide
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