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Agrimarketing : January February 2008
12 AgriMarketing January/February 2008 Monsanto names Coupland Jeffrey, Winnipeg, MB, as agency of record for its national Chemistry and Roundup Ready Canola business. The company's western Canada DEKALB business will continue to be handled by Strath & Co. Linda Correy Advertising, Inc., Nanoose Bay, BC, will continue to provide media services for the western DEKALB, Roundup Ready and national Chemistry business. Osborn & Barr Canada (O&B) continues to be agency of record for Monsanto's Eastern seed and trait business, which includes Roundup Ready Traits for corn and soybean, and DEKALB Seed for corn and soybeans. Also, Dave Kington has recently joined Osborn & Barr Canada as Media Dir and will provide media service for all O&B clients in Canada which includes Monsanto's Eastern Seed and Trait business, Hayward Canada, Intervet Canada and Becker Underwood. Janis Jones joins AdFarm's Kansas City office as Team Lead for Bayer CropScience. She has previously been with TBWA/ Chiat/Day Advertising, Rhea & Kaiser and Rumrill-Hoyt Inc./Saatchi & Saatchi. Most recently, Jones worked at Holland America Line as a Prod Mgr for European operations. David & Associates, Hastings, NE, announces a number of new and expanded client relationships within the agriculture and agribusiness sector. The agency is selected to work with Cargill-Poland in its efforts to further strengthen the Nutrena brand in that country. It develops communications strategies, brand guidelines, packaging design and sales promotion support for Nutrena products, services and dealerships across Poland. The American Soybean Association selects the agency to develop a significant branding initia- tive for the organization as well as membership recruitment strategies, tactics and materials. Raven Industries of Sioux Falls, SD, selects the agency to help launch and market precision agriculture products, most notably new guid- ance technology, providing strategic and creative services in the area of distributor support, collateral, advertising and sales promotion. Aurora Co-Op, Aurora, NE, retains the agency to assist with its 100th anniversary celebration including logo development and its annual report. 21st Century Grain Processing, Kansas City, MO, expands its rela- tionship with the agency to develop communication strategies, brand ini- tiatives, a new Web presence, collat- eral materials and trade show mar- keting to promote the company's milling and new product develop- ment services for whole grain oats, wheat and corn. Osborn & Barr (O&B) appoints Pat Rosner to VP/Dir of Integrated Media where she will oversee the strategic planning and media execution of all O&B accounts, including Monsanto, the United Soybean Board, Intervet and Michelin Ag Tires. Prior to joining O&B, Rosner served as VP, Group Media Dir at PHD USA in St. Louis. She provided media strategy for clients such as Enterprise Rent-A-Car, Pinnacle Food Brands and Nestle Purina Pet Care Brands. Karen Potratz returns to Bader Rutter & Associates, Brookfield, WI, as PR Group Leader on the Dow Agro- Sciences crop protection, traits and seed business account. She most recently worked at Morgan & Myers, Inc., as a senior counselor. Eadier Solutions and Clearite Communications, both of London, ON, announce a corporate merge of the two respective companies, as they become Dynamik Marketing and Web Technologies. The Eadier Solutions and Clearite Communica- tions brands are still intact as they accustom into the combined market- ing and Web divisions of Dynamik. The main objective of Eadier Solutions is focused on full-service marketing and communication tac- tics geared towards e-commerce. Clearite Communications was focused on Web design and innova- tive technological products. AM Potratz Bill and Tom Ervin announce the formation of Ervin Group an Omaha, NE, based agency focusing on advertising, branding and pub- lic relations. The agency's clients in the agri- culture sector include: Golden Harvest Seeds, GreenLeaf Genetics, Lindsay Corporation and Agrisure. The agency's team is led by Lynnette Roxburgh, Dir of Acc't Svcs; Dave Zemunski, Media Planner/Buyer and Jodi Hoatson, Dir of PR. "Bill and I have gathered together a team with a real passion for agri- marketing and we're pleased to be able to put our years of ag industry experience and relationships to work to help strengthen our clients' brands," said Tom Ervin. "And with the constant advances in genetics and technology, we're excited about the industry's future." The full-service company offers expertise in creative development, branding, advertising, media buying and public relations. For more information, go to www.ervin-group.com or call 402/614-3000. Jones Bill (l) and Tom Ervin
2008 Marketing Services Guide
Crop Life America