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Agrimarketing : January February 2008
AD AWARD WINNER 8 AgriMarketing January/February 2008 The Board of Directors of the Agricultural Council of America recently gather to plan its annual Ag Day activities. Shown are (seated l to r) Chairman Gerald Tumble- son, NCGA; Linda Tank, CHS; Greg Webb, ADM. Standing (l to r) Jim Bone, DuPont; Barry Nelson, Deere; Terry Gilbert, Farm Bureau; Kent Scheske, FFA; Jenny Pickett, ACA Exec Dir and Dr. John Bonner, CAST. Ag Day will be held in Washington D.C. March 11, beginning with a meet and greet event on Capitol Hill, followed by a rural youth rally at the USDA and its annual banquet. For more information, go to www.agday.org. AG COUNCIL MEETS (L toR) AgriMarketing Publisher Lynn Henderson presents a plaque to High Plains Journal (HPJ) Publisher Tom Taylor and Nat'l Acct's Mgr Pete Weil recog- nizing HPJ as having the highest scoring ad in AgriMarketing's annual study conducted by Readex (www.Readex.com). 100 agri-marketers participated in the study that was conducted on AgriMarketing's September 2007 issue. They rated ads on their attention-getting ability, believ- ability and information value. The HPJ ad (inset) rated 117 which was 17% above the average score. Hobby Farms and Drovers ads tied for the second highest score. AM FARM JOURNAL FORUM Farm Journal hosted its annual Forum last month in Washington, D.C. Shown are a few of its participants (l to r) Andrew Burchett, Monsanto; Sen. Tom Harkin (IA-D), and Farm Journal's Roger Bernard and Charlene Finck. Policy makers, regulators, USDA officials, ag trade associations, ag producers and agri-marketers partici- pated in presentations and deliberations at the Forum who's theme was "Agriculture's New Era." During the event, Sen. Harkin, Chmn of the Senate Ag Committee, predicted the Senate would pass its long-delayed version of the Farm Bill which it did two days later. A heated exchange occurred between the audience and a panel of lobbyists representing the major livestock groups who were extremely critical of the recently enacted Energy Bill claiming its new fuel mandates would increase feed costs, severely damaging their respective industries. AT THE NAFB CONVENTION Ted Haller, AdFarm/Jordon Group (standing, top left) hosted a panel of fellow mar- keting communication agency executives at the annual National Association of Farm Broadcasting (NAFB) Convention. Partici- pating were (seated l to r) Colleen Church McDowall, Osborn & Barr Communications; Judy Nielsen, Mar- tin/Williams; Angie Skochdopole, Quarry Integrated Communications, and (standing )Zach Tassell, McCormick Co. They discussed their media planning timelines, how they select and recommend media, and how broadcast fits into their plans. Also spotted at the convention (inset) was Evan Slack (l) showing off his new iPhone to fellow 51-year NAFB member Roddy Peeples.
2008 Marketing Services Guide
Crop Life America