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Agrimarketing : January February 2008
Bob McEwen joins Nicholson Kovac, Inc., as VP/Dir of Public Relations. During his career, he has been with Burson- Marsteller, Fleishman- Hillard, Hill & Knowlton and Shandwick. The U.S. Supreme Court lets stand without comment a lower court's rul- ing against a farmer in Mississippi who re-planted Monsanto's soybean seed.In 1999, Monsanto sued Homan McFarling for violating their patented seed. A district court and the U.S. Court of Appeals ruled in favor of Monsanto and awarded it $375,000 in damages. Homan McFarling v. Monsanto Co., 07-241. Roy Leidahl launches editorial serv- ices for agribusinesses, focusing on North American animal feed, feed ingredients and animal agricul- ture industries. He previously was with Watt Publishing and has been with Capital Press, and The Miller Publishing Co. Leidahl offers contract and free- lance services to agribusinesses, associations, publishers and consult- ants. Among his services: strategic communications planning, produc- tion of custom newsletters, news feeds and copy editing. For more information, go to www.leidahl.com. e-mail: rleidahl@ leidahl.com. WildBlue Communications, Inc., Denver, CO, which provides high- speed Internet access over its satel- lite-based network to consumers and small businesses in rural com- munities, signs an agreement with Google, Inc. to provide a suite of enhanced Web services. The result will be enhanced e-mail functionality and reliability and a brand new, highly customiz- able WildBlue.net home page. The new www.WildBlue.net home page is slated to launch in the first quarter of 2008. It will feature a mix of news, weather, sports, and entertainment. Pro Farmer newsletter names the U.S. corn grower as its "Person of the Year" for 2007, recognizing that, collectively, growers "grew enough corn to satisfy demand in the food, fuel, export and feed industries." The National Corn Growers Assoc. received an honorable men- tion for starting the active portion of the Farm Bill debate last January, succeeding in getting a nod in the Farm Bill plans with a revenue- based safety net option, for never giving up on the Water Resources Development Act, and for capping off a very active year in Washington with a boosted RFS in the Energy Bill. Other honorees were Acting Agriculture Secretary Chuck Conner and U.S. Rep. Collin Peterson (D-Minn.). Tyson Foods and USDA agree to new and more informative labeling for the company's "Raised Without Antibiotics" chicken program. The new label on its packages will read: "Chicken Raised Without Antibiotics that impact antibiotic resistance in humans." For details of USDA's "Labeling Guidance For Raised Without Antibiotic Claims and the Use of Ionophores," go to http://www.fsis. usda.gov/regulations_&_policies/Use_ of_Ionophores/index.asp. McEwen Leidahl AGRIMARKETING'S TOP FIVE EVENTS IN 2007 1. Record net farm income: buoyed by booming demand of crops for bio- fuel production and record exports, net farm income for 2007 soared to $87.5 billion. This is a nearly 50% increase over 2006, and $30 billion more than the 10-year average. Land and cash rent prices are at record levels. 2. 93 Million acres of corn: in 2007 U.S. producers planted a near record 93 million acres of corn, a 16% increase over the prior year. As a result, sales of the following products/services to corn producers jumped: Seed/traits: $805 million; Plant nutrients: $1.05 billion; Crop protection: $414 million; Fuel: $577 million; Interest: $92 million; 40 hp + tractors: $717 million (U.S.), $65 million (Canada); and Combines: $210 million (U.S.), $10 million (Canada). 3. Stock prices: our portfolio of organizations with a significant presence in agriculture averaged an 82% increase in their market caps. Leading the list were: Terra (fertilizer): 368%; Mosaic (fertilizer): 337%; CF Industries (fertilizer): 331%; Potash Crop (fertilizer): 199%; CNH (machinery): 147%; and Agrium (fertilizer & distribution): 131%. 4. Year of alliances: significant and deep new relationships were formed by: DuPont and Syngenta's formation of Greenleaf Genetics to license the companies' genetics and traits; Monsanto and BASF: Research & Development and Commercialization partnership; Monsanto and Dow AgroSciences: cross-licenses each firm's traits to create an 8-stack SmartStax varities to be introduced in 2010. 5. Energy bill: the new energy bill that was signed into law by President Bush last month includes the Renewable Fuels Standard (RFS) which mandates the use of nine billion gallons of ethanol in 2008. In 2006, 4.8 billion gallons of ethanol was produced, the industry currently has 7 billion gallon production capacity on-line. RFS increases to 36 billion gallons by 2022 of which half is to come from cellulosic feedstocks. For a complete listing of the Top Ten and other memorable events go to www.AgriMarketing.com and scroll down to January 2, 2008. 6 AgriMarketing January/February 2008
2008 Marketing Services Guide
Crop Life America