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Agrimarketing : January February 2008
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Tommy Jones, John Deere Crop Insurance Bev Larson, NK Brand Bob McNaughton, Dog & Pony Productions Steve Rhea, Rhea & Kaiser Sarah Robinett, Osborn & Barr Brad Schu, Land O'Lakes/Purina Mills Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org ® WHAT A YEAR! 2007 goes down in the book as a record shattering one for agriculture and agri-marketers and one that has meant prosperity for most in the industry. It is long over- due for this magnificent market which has had to slug it out for 30 years since its last boom time in the 1970s. Actually, things began percolating in late August 2006 when corn prices began their run toward $5 per bushel (2.5 x their long term price) as biofuel plants ramped up their production and the marketplace finally realized the demand they were, and would be, placing for feedstocks. Simultaneously, exports placed equally high demand as the world (particularly China) began upgrading their populations' diet with higher protein foods. The net result is that agribusiness is on quite a roll. Others have noticed. By the end of the year, companies with a significant presence in agriculture stock prices climbed an average of 82%! What's in store for this year? We invited prominent analysts to share their thoughts (see page 20). It appears the good times will continue to roll for most in the industry. 100 YEARS! Hats off and a hearty salute to Lessing-Flynn on their 100th birthday. The Des Moines-based agency was originally founded to serve agribusiness and continues to do so. Read their fascinating story beginning on page 20. NEXT MONTH A special salute to CropLife America on its 75th anniversary and the crop protection industry. AM 4 AgriMarketing January/February 2008 THIS MONTH IN AGRIMARKETING Five Years Ago (2003) • AGCO acquires Sunflower Manufacturing. • Kuhn, Saverne, France, acquires Knight Corp., Broadhead, WI, to form Kuhn/Knight with approx. 300 employees and sales of $100 million. Ten Years Ago (1998) • Doane Marketing Research acquires Maritz Marketing Research. • Koch Industries, Wichita, KS, acquires Purina Mills, Inc. • AGCO acquires substantially all of Massey-Ferguson North America. • Monsanto promotes Hugh Grant to co-Pres of the company's agricul- tural business. He had been Managing Director of its SE Asia division. • DuPont forms an agricultural enterprise and names William Kirk to lead it. James Borel is promoted to lead the company's crop protection busi- ness, replacing Kirk. • Cenex and Harvest States Cooperatives merge to create Cenex Harvest States (CHS). Twenty Years Ago (1988) • The courts rule in favor of Pioneer Hi-Bred in its case against Holden's that claimed the latter had wrongfully obtained Pioneer 's genetics and used them in their corn breeding program. • Dow Chemical acquires United AgriSeeds. "The seeds business will be an essential part of any successful agri-chemical company, and we are positioning now for the year 2000," said Dow Ag Division Pres John Hagaman. • Mike Perrine joins Tribune Co's Agri-Voice radio network. He had been with WJIL Jacksonville, IL. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher
2008 Marketing Services Guide
Crop Life America