by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : January February 2008
70 FT. DODGE LAB PRESIDENT THOMAS CORCORAN AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. JANUARY/FEBRUARY 2008 VOLUME 46 NUMBER 1 WHOLE NUMBER 494 PRINTED WITH SOY INK 14 THE SCOOP ON RECRUITING: EFFECTIVE RESUMES 16 THINKING OUTSIDE THE BOX: WYFFELS HYBRIDS 20 THE AG ECONOMY: LET THE GOOD TIMES (MOSTLY) ROLL! 24 SALES AND MARKETING INSIGHTS FROM PURDUE UNIVERSITY: BRAND LOYALTY AMONG AG PRODUCERS 25 NATIONAL NAMA NEWS Best of CAMA 38 CAMA UPDATE 40 CAMA's AGRI-MARKETER OF THE YEAR 42 2007 BEST OF SHOW: WESTERN CANADA FARM PROGRESS SHOW 44 BEST OF CAMA WINNERS direct/relationship marketing 56 USING DIRECT MAIL TO DELIVER LOCAL RESULTS 60 THE LATEST IN DIRECT MARKETING cover story 64 ALLTECH: MAKING OF A CHAMPION 70 VIEW FROM THE TOP: FORT DODGE LAB'S THOMAS CORCORAN DEPARTMENTS January/February 2008 AgriMarketing 3 AGRIMARKETING is proudly associated with: 40 CAMA'S AGRI-MARKETER OF THE YEAR LINDA PIZZEY 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 AGENCY NEWS 13 ASSOCIATION NEWS 18 MEDIA NEWS 68 CALENDAR OF EVENTS FOR AGRI-MARKETERS On the cover: Alltech Founder and President Dr. Pearse Lyons in front of the company's headquarters in Nicholasville, KY.
2008 Marketing Services Guide
Crop Life America