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Agrimarketing : May 2012
Armed with a new long-range strategic plan focused on its top four objectives, the United Soybean Board (USB) has begun to realign to better serve U.S. soybean farmers and lead the rest of the U.S. soy industry. "Now that we have the new plan, we want to make sure it totally drives our decision making," says USB Chair Vanessa Kummer, a soybean farmer from Colfax, ND. "Realigning our organizational structure with the new long-range strategic plan will help us do that." OBJECTIVES After hearing recommendations from an organizational assessment conducted in 2011 at the USB annual meeting last December, USB farmer-directors moved forward in February by voting to restructure the organization into four action teams centered on the objectives of the strategic plan. Those objectives include: • Increasing the value of soybean meal. • Increasing the value of soybean oil. • Protecting the U.S. soy industry's and its customers' freedom to operate. • Focusing on meeting the needs of U.S. soy's customers. The reorganization came after an Organizational Assessment Task Force made up of four current USB directors, two former USB chairs and an executive director of a Qualified State Soybean Board (QSSB) thoroughly examined how USB operates. This Task Force solicited bids from independent, third-party experts to assist with assessing such things as USB's: • Governance and structure • Decision-making, budget allocation and evaluation processes • Staffing, lines of authority, policies, technology and financial management. The task force considered input from 43 USB farmer-directors who either set aside time for personal interviews or responded to an electronic survey. It also had access to observations and recommendations from close to 60 other stakeholders, such as QSSB farmer-directors, QSSB staff, USB staff, which included office staff and representatives of USB primary and direct-managed contractors. UNITED SOYBEAN BOARD RESTRUCTURES by the United Soybean Board 2012 NAMA AGRIBUSINESS LEADER OF THE YEAR 66 Agri Marketing May 2012 STAY INFORMED! Check out these information services from Agri Marketing: Official Publication of the National Agri-Marketing Association (NAMA) Free to qualified subscribers www.AgriMarketingDigital.com Each issue of the magazine can be viewed online. Includes the annual Marketing Services Guide which includes info on over 1,100 organizations serving ag producers. www.AgriMarketing.com Popular website with instant news updates as they occur. Includes mergers/acquisitions, product launches, industry events, people updates, agency news and other topics of interest to the ag industry. Agri Marketing Weekly E-newsletter reporting key events in the ag industry distributed every Monday afternoon. For a free subscription, go to www.AgriMarketing.com. www.AgriMarketingMobile.com Includes news, weather, commodity prices and Farm Progress Friday re-formatted for easy viewing on hand-held mobile devices. www.Twitter.com/AgriMarketing Updated daily with the most important ag news.