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Agrimarketing : May 2012
8 Agri Marketing I May 2012 AG COMMUNICATIONS SYPOSIUM Bayer CropScience recently donated $25,000 of Certified FiberMax Cotton bath towel sets to Southwest FFA Chapters in its continued support of education initiatives in agriculture. The local FFA chapters will sell these towel sets as a fundraiser to support club activities and raise awareness of the importance of cotton farmers to local economies. These 1,040 towel sets were on display at the FiberMax One Ton Club banquet last month in Lubbock, TX, representing the amount of textile product that can be made with 2,000 pounds, or one ton, of cotton. Members of the 2011 FiberMax One Ton Club chose which FFA chapters would receive the towels donated in the grower ’s honor. Daily Updates on www.AgriMarketing.com FYI NEWS & NOTES BAYER CROPSCIENCE SUPPORTS FFA Jim Thrift (center), VP/Corporate Relations & Regulatory Affairs for the Agricultural Retailers Assn (ARA) was roasted at the association’s annual meeting following his retirement announcement. Roasters included (l to r) Bill Rowland, BASF; Scott Rawlins, Wilbur-Ellis; Thrift; Karen Soule, formerly with American Cyanamid, and Bryan Gentsch, Assn Strategies. Here Thrift shows off a jug of crop protection product, symbolizing his contributions to the ag industry during his 42-year-career. He began his career with Cyanamid and joined BASF after its acquisition of the firm. He joined ARA in 2003. He received many honors during his career, including being named to Alpha Zeta fraternities Centennial Honor Roll of 100 individuals in 2002 who have had the greatest impact on American agriculture. JIM THRIFT’S RETIREMENT ROAST Business leaders, media, non-profit organizations and academia met recently at the first-of-its-kind international agricultural communications symposium held at the University of Illinois. Shown are the speakers of the lead-off panel (l to r, seated) Dr. Robb Fraley, Monsanto, Executive VP/Chief Technology Officer, and Ed McMillan, McMillan Co., formerly President of Purina Mills. (l to r, standing) Rob Aukerman, Elanco Animal Health, President of U.S. Operations and Sara Wyant, President of Agri-Pulse. Speakers' discussions were focused on strengthening communications about food, fiber, feed, renewable energy, rural-urban relations, natural resources, rural development and other dimensions of agriculture. Nearly 300 people attended the event. AM NATIONAL 4-H COUNCIL’S ANNUAL GALA The National 4-H Council held its third annual Legacy Awards Gala last month in New York City. Shown (l to r) are the Council’s Pres/CEO Don Floyd; Jennifer Nettles; Master of Ceremonies and host of the ABC TV Show “The Chew” Carla Hall and James Borel. The 2012 4-H Distinguished Alumni Medallion was presented to Grammy Award-Winning, lead vocalist for Sugarland, Nettles. She honed in on her talent and aspirations as a member of Coffee County, GA, 4-H. During her tenure in 4-H, Nettles was a member of Clovers & Company — Georgia's official 4-H performing arts group — for seven years. Borel, Exec VP of DuPont, accepted the 4-H Corporate Leadership Award on behalf of his company. He currently serves as Chairman of the Board of Trustees of the Council. 08 MAY FYI_08 FYI 5/22/12 2:33 PM Page 8