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Agrimarketing : 2008 Marketing Services Guide
FARM BROADCAST Your call letters to reach the New Rural, along with 352,162 farmers and ranchers Whether you're wanting to engage corn and soybean growers, wheat and sorghum farmers, dairy and livestock producers, or any slice of the nation's agri-basket, NAFB farm broadcasters have a local and loyal relationship with your target. From Texas to Minnesota, from Florida to Washington State, they supply listeners and viewers -- on the air and online -- a daily menu of news, markets, weather, and other vital information. And NAFB Rural Lifestyle Research puts a face on the burgeoning audience of part-time producers and "hobby farmers" -- today's homesteaders -- who are putting down stakes across rural America. These space-makers are raising horses and other companion animals, buying small tractors and ATVs, planting trees, and spending generously on a wide range of goods and services. Farm broadcasters are speaking to this crowd, too, with customized content, events, and promotions. You will find helpful information about our resources and members at www.nafb.com. NATIONAL ASSOCIATION OF FARM BROADCASTING Our member stations and networks are the gold standard in farm and rural community broadcasting. * 2002 Ag Census counts 352,162 farms having market value of products sold and government payments at $100,000 or greater. NAFB
November December 2007
January February 2008