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Agrimarketing : 2008 Marketing Services Guide
Number of employees: 90+ Pres: Robert G. Jasper VP, Acct Mgmt: Jim Kramer VP, Acct Mgmt: Jim Martel Services: Full-service marketing research and consulting, with specialization in agriculture MARKETING WITH INSIGHT INC. 12660 135 1/2 Ave N., Dayton, MN 55327; 612/240-6979 Web site: www.mwicomgroup.com Year established: 2002 Pres: Scott D. Whitman (firstname.lastname@example.org) Services: Strategic marketing communications consulting, planning and management MARQUEST MEDIA & ENTERTAINMENT RESEARCH 314 Orange St, Beaufort, NC 28516-1821; 252/728-4047, 800/381-5847, FAX: 915/200-1850 Web site: www.marquest.net Year established: 1982 Number of employees: 2 Pres: Paul Rule (email@example.com) Services: Audience measurement, profiling, readership studies and custom research for targeted electronic and print media (See advertisement in this section.) MILLENNIUM RESEARCH INC. 7493 W. 147th St, Ste 201, Apple Valley, MN 55124; 952/431-6320, FAX: 952/431-6322 Web site: www.millenniumresearchinc.com Year established: 1997 Number of employees: 3 Managing Dir: Jan Johnson (firstname.lastname@example.org) Services: Transformation of market data into innovative, cost-effective products and advertising and marketing programs PALSHAW MEASUREMENT INC. PO Box 1439, Pebble Beach, CA 93953; 831/625-2500, 888/625-2555, FAX: 831/625-2503 Web site: www.palshaw.com Year established: 1968 Number of employees: 10+ Pres: John Palshaw (email@example.com) VP: David C. Palshaw (firstname.lastname@example.org) Bus Mgr: Judith A. Palshaw (email@example.com) Services: Advertising and communications research, brand equity/market satisfaction studies, concept research, qualitative pre-screening of ad roughs, norm-based ad and commercial pre-tests and GEMS campaign-tracking studies READEX RESEARCH 2251 Tower Dr W., Stillwater, MN 55082; 651/439-1554, 800/873-2339, FAX: 800/501-7772 Web site: www.readexresearch.com Year established: 1947 Pres/CEO: Jack Semler (firstname.lastname@example.org) Sls & Mktg Dir: Steve Blom (email@example.com) Services: Reader profile studies and advertising readership studies to provide reader feedback STRATEGIC MARKETING RESEARCH & PLANNING 150 Weldon Pkwy, Ste 108, Maryland Heights, MO 63043; 314/692-7100, FAX: 314/692-7476 Web site: www.smrp.net Branch office: MarketPlace West, 9201 Quaday Ave, Ste 204, Otsego, MN 55330; 763/441-7780 Year established: 1991 Number of employees: 8 Principal: Stephanie Whitfield (firstname.lastname@example.org) Services: Custom-designed qualitative and quantitative studies, including concept testing, positioning, strategic pricing, advertising, brand value and customer satisfaction DAN WIESE MARKETING RESEARCH 2108 Greenwood Dr S.E., Cedar Rapids, IA 52403-2727; 319/364-2866, FAX: 319/365-9153 Web site: home.mchsi.com/~danwiese Year established: 1986 Number of employees: 1 Pres: Dan Wiese (email@example.com) Services: Tailored solutions to business needs Additional firms offering market research/con- sulting (please refer to their full listings in the sections indicated): AGDATA, Direct Marketing AGRICAREERS INC., Personnel Recruiting/ Executive Search BRIGHTPATH CAPITAL, Consulting/Capital/M&A CCI MARKETING (DIRECT MARKETING), Direct Marketing CONCLUSIVE MARKETING, Direct Marketing CONTRACT MARKETING RESOURCES LLC, Direct Marketing CUMMINS CONSULTING, Editorial FARM JOURNAL MEDIA DATABASE STRATEGIES, Direct Marketing FARM MARKET ID, Direct Marketing FARM PROGRESS COMPANIES, Direct Marketing THE GIC GROUP, Consulting/Capital/M&A GLOBAL INSIGHT, Consulting/Capital/M&A CURT HARLER & ASSOCIATES, Editorial THE JACKSON GROUP, Direct Marketing CLIFF JOHNSON MARKETING, Consulting/Capital/M&A KENT GROUP INC., Consulting/Capital/M&A MARKETING WORX, Direct Marketing MIDWEST DIRECT MARKETING INC., Direct Marketing THE MONTGOMERY GROUP INC., Personnel Recruiting/Executive Search MORTON-MCCORKLE & ASSOCIATES INC., Personnel Recruiting/Executive Search PAULSEN MARKETING COMMUNICATIONS, E-Services PEER INFLUENCE LLC, Direct Marketing PLEXUS MARKETING GROUP INC., Direct Marketing REED BUSINESS INFORMATION, Editorial RON SCHERER & COMPANY, Editorial SELECT PUBLISHING, DIRECT MARKETING STELLAR CONTENT, Editorial TELESESSION CORP., Direct Marketing VANCE PUBLISHING --- FOOD 360 DIVISION, Direct Marketing WELLS ASSOCIATES/DIRECT CONTACT INC., Personnel Recruiting/Executive Search BLACKSHEEP STRATEGY INC. 402-211 Bannatyne Ave, Winnipeg, MB R3B 3P2; 204/927-9300, FAX: 204/927-9301 Web site: www.blacksheepstrategy.com Branch office: 3919 Varsity Dr N.W., Calgary Alberta T3A 0Z3 Year established: 2003 Number of employees: 15 Principal, Bus Strategy: Russell Jeffrey (firstname.lastname@example.org) Principal, Brand Strategy: Derrick Coupland (email@example.com) Business Strategy Spec: Joanna Karman (firstname.lastname@example.org) Head Researcher: Sharon Barker (email@example.com) Sr Research Spec: Sheri Betker (firstname.lastname@example.org) Services: Full range of qualitative and quantititative research feeding into development of brand strategy; senior personnel with sophisticated understanding of the Canadian agriculture and food markets IPSOS REID 900-363 Broadway, Winnipeg, MB R3C 3N9; 204/949-3100, FAX: 204/942-5669 Web site: www.ipsos.ca Branch office: 202-120 Research Ln, Guelph, ON N1G 0B4; 519/780-4701 Year established: 1979 Number of employees: 13 Sr VP, Agribusiness, Food & Animal Health: Curtis Johnson VP, Agribusiness, Food & Animal Health: Susan Jones Services: Survey-based market research focused on leading-edge analytics SERECON MANAGEMENT CONSULTING* 920 Edinburgh Rd S.W., Calgary, AB T2S 1L8; 403/243-8444, FAX: 403/243-3782 Web site: www.serecon.ca Year established: 1991 Number of employees: 10 Sr Managing Partner: Don Hoover (email@example.com) Sr Mktg Research: Karen Paul (firstname.lastname@example.org) Services: Professional marketing research and management consulting, specializing in agri-food, servicing producer associations, processors, agricultural input suppliers, financial services, environmental interests and government STRATEGIC RESEARCH ASSOCIATES 160 Research Ln, Ste 101, Guelph, ON N1G 5B2; 519/763-7600, 888/792-0389, FAX: 519/763-3646 Web site: www.sraresearch.com Branch office: 192 Robinson St, Oakville, ON L6J 1G3 Year established: 1996 Number of employees: 12 Client Svcs Dir: John Vieira Analytics Dir: Jeff Thibodeau Services: Full-service marketing research company, focusing on agribusiness, agrifood and life sciences Additional firms offering market research (please refer to their full listings in the sections indicated): AGCALL INC., Direct Marketing CAPITAL C COMMUNICATIONS, Direct Marketing DOG & PONY PRODUCTIONS INC., Photography/Video GROWTH STAGE CONSULTING INC., Direct Marketing ISSUES INK, Editorial ISSUES & INSIGHTS, Part of the AdFarm Group, Consulting/Capital/M&A AGKNOWLOGY INC. 18957 Leslie St, Sharon, ON L0G 1V0; 905/478-2282 ext 226, FAX: 905/478-4122 Web site: www.agknowlogy.com Year established: 1999 Number of employees: 5 Services: Database development, Web-based data access, market research, data analysis AGRICAPITAL CORPORATION 1410 Broadway, Ste 1802, New York, NY 10018; 212/944-9500, FAX: 212/944-9525 Web site: www.agricapital.com CONSULTING/ CAPITAL/M&A MARKET RESEARCH/ CANADIAN BASED 40 2008 MARKETING SERVICES GUIDE MARKETING SERVICES | Market Research/U.S. Based MARKETING HORIZONS/continued
November December 2007
January February 2008