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Agrimarketing : April 2012
52 Agri Marketing I April 2012 Company Publications — Annual Reports CLIENT: Tennessee Farmers Cooperative, LaVergne, TN — Allison Morgan MESSAGE: The Tennessee Farmers Cooperative 2010 Annual Report also serves as a corporate information brochure and it is produced to coincide with the company’s annual meeting and its theme. AUDIENCE: Tennessee Farmers Cooperative farmer-owners, new customers and nonmembers MERIT: American Crystal Sugar Company / AdFarm NATIONAL FINALISTS: GreenStone Farm Credit Services / In-house U.S . Wheat Associates / Charleston | Orwig, Inc. AG Processing Inc. (AGP) / Swanson Russell GROWMARK, Inc. / In-house MidAtlantic Farm Credit / In-house CHS / Colle+McVoy National Corn Growers Association / David & Associates Broadcast News CLIENT: SFP, Leawood, KS — Melanie Acklin AGENCY: Osborn & Barr, Kansas City, MO — Susan Wright MESSAGE: Farmers are the original innovators. They are innovators of the land and innovators of the ideas that mean food and clothing for the billions of people that populate this planet.There are no greater advocates, no greater stewards and no greater conservationists. And in no place are these qualities better exemplified than by the no-till farming community. AUDIENCE: Growers practicing no-till or considering transitioning to no- or reduced tillage MERIT: Novartis Animal Health US, Inc. / Charleston | Orwig, Inc. NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / Broadhead and National Cattlemen’s Beef Association United Soybean Board / Osborn & Barr Web Site — Educational Focus, Directed to Consumers CLIENT: Wisconsin Milk Marketing Board, Madison, WI — Dave Bavlnka AGENCY: Shine Advertising, Madison, WI — Kristin Leslie MESSAGE: To make it known that a cheeseburger isn’t a cheeseburger without delicious Wisconsin Cheese. AUDIENCE: Wisconsin mothers and their families MERIT: Merial Limited / Sullivan Higdon & Sink NATIONAL FINALISTS: Southern Peanut Growers / Harvest PR & Marketing, Inc. Minnesota Soybean Research and Promotion Council / Farmer Lumpe + McClelland Advertising Agency Heritage Angus Beef / AdFarm Merial Limited / Sullivan Higdon & Sink South Dakota Corn Growers Association / Paulsen Marketing Web Site — Directed to Farmers, Growers or Ranchers CLIENT: SFP, Leawood, KS — Melanie Acklin AGENCY: Osborn Barr, Kansas City, MO — Beth Davis MESSAGE: SFP Yield Signs e-newsleter was created to provide a source for industry news, nutrient management practices and soil fertility information for a number of industry audiences. AUDIENCE: SFP employees, sales representatives, product distributors, dealers, agricultural media, growers, university agricultural researchers, agronomists, extension agents, select government and industry influencers MERIT: National Cattlemen’s Beef Association / In-house NATIONAL FINALISTS: Monsanto / Momentum Cotton Incorporated / Harvest PR & Marketing, Inc. Merial Limited / Sullivan Higdon & Sink Pfizer Animal Health / Bader Rutter & Associates Wheat Growers / Paulsen Marketing GROWMARK, Inc. / In-house (2) South Dakota Soybean Research and Promotion Council BEST OF NAMA 30 Best of NAMA 12_46 Best of NAMA 08 4/9/12 4:25 PM Page 52