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Agrimarketing : April 2012
April 2012 I Agri Marketing 51 Company & Association Newsletters — External to Farmers, Growers & Ranchers CLIENT: Arm & Hammer Animal Nutrition, Princeton, NJ — Scott Drucker AGENCY: Charleston | Orwig, Inc., Hartland, WI — Brittany Unterweger MESSAGE: To provide the latest in dairy nutrition and product information to targeted audiences and position the Arm & Hammer Animal Nutrition sales and technical services representatives as industry experts. AUDIENCE: Dairy producers, industry influencer professionals, nutritionists, consultants, feed mills/distributors, veterinarians, allied industry personnel, media and academicians MERIT: CHS Inc. / Colle+McVoy NATIONAL FINALISTS: Beck’s Hybrids / In-house National Cattlemen’s Beef Association / In-house Michigan Farm Bureau / In-house Pfizer Animal Health / Bader Rutter & Associates FMC Corporation / Swanson Russell Wheat Growers / Paulsen Marketing Company & Association Newsletters — External to Dealers CLIENT: Pioneer Hi-Bred, Johnston, IA — Jerry Harrington AGENCY: McCormick Company, Kansas City, MO — Alan Bell MESSAGE: To distinguish Pioneer sales representatives from the competition. To provide information that helps sales representatives do a better job serving Pioneer customers. AUDIENCE: Sales representatives and sales associates, supporting sales staff MERIT: CHS / Albarella Design and Peg Zenk Bitter Freelance NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications Almond Board of California / Broadhead Company & Association Magazines — External CLIENT: CHS, Inver Grove Heights, MN — Linda Tank AGENCY: Colle+McVoy, Minneapolis, MN — Cynthia Clanton MESSAGE: To introduce readers to the value of CHS as a business partner, while positioning it as strong and dependable with access to resources around the world. AUDIENCE: Class IA farmers and ranchers, regional and local cooperatives, managers, employees, potential employees and business partners MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. NATIONAL FINALISTS: New Holland Agriculture / In-house 1st Farm Credit Services / In-house John Deere / In-house (2) National Pork Board / In-house Company Publications — Internal CLIENT: Boehringer Ingelheim Vetmedica, Inc., St. Joseph, MO — Matt Musselman AGENCY: Blasdel Cleaver Schwalbe Communications, Kansas City, MO — Leigh Ann Cleaver MESSAGE: Boehringer Ingelheim Vetmedica Inc’s (BIVI) Daily Dose newspaper is a tool to highlight the key take home messages from meetings and provide insights on BIVI fellow colleagues. AUDIENCE: Sales representative, marketing managers and corporate executives MERIT: Farm Credit Bank of Texas / In-house NATIONAL FINALISTS: Butterball, LLC / Howard, Merrell & Partners AgFirst Farm Credit Bank / In-house Winfield Solutions / Colle+McVoy GROWMARK, Inc. / In-house BEST OF NAMA 30 Best of NAMA 12_46 Best of NAMA 08 4/9/12 2:11 PM Page 51