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Agrimarketing : April 2012
Trade Ads — Single or Series CLIENT: Idaho Potato Commission, Eagle, ID — Seth Pemsler AGENCY: Evans, Hardy + Young, Inc., Santa Barbara, CA — Dennis Hardy, Scott Young, Kirk Evans, Kathleen DeFreitas and Kevin Mata MESSAGE: Idaho Potato Commission’s field reps are always available to help you maximize sales. AUDIENCE: Retail grocery produce managers MERIT: Growth Energy / 3 Advertising NATIONAL FINALISTS: 1st Farm Credit Services / In-house Syngenta Seeds / Campbell Mithun Monsanto / Paradowski Creative Valent U.S .A . Corporation / archer>malmo (2) Idaho Potato Commission / Evans, Hardy + Young, Inc. CHS / Colle + McVoy Unique Print Advertising CLIENT: Monsanto, St. Louis, MO — Gary Sakin AGENCY: Osborn Barr, St. Louis, MO — Courtney Floresca MESSAGE: Let’s celebrate DEKALB’s 100th anniversary and the spirit which evolved in 1912 to making farming better, while thanking those who helped us reach this centennial mark. AUDIENCE: DEKALB growers, alternative platform growers, DEKALB reps and dealers MERIT: AgStar Financial Services / Paulsen Marketing NATIONAL FINALISTS: AGCO Corp. - Massey Ferguson / The Crafton Group New Holland Agriculture / Maclay & Shoemaker Graphics Ltd. Wyffels Hybrids / O&H Brand Design, In-house (2) Bayer CropScience / Rhea + Kaiser Merial Limited / Sullivan Higdon & Sink Monsanto / Osborn Barr Advertorials CLIENT: AGCO Corporation, Duluth, GA — Nick Huston AGENCY: Osborn & Barr, St. Louis, MO — Lisa Bocklage MESSAGE: The SpraCoupe experience is told through the words of the SpraCoupe customer. The story calls out product features and drives interest for the reader to visit their local dealer. AUDIENCE: Agricultural publication readers, 1,000+ acre growers MERIT: Pfizer Animal Health / Bader Rutter & Associates NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications Pfizer Animal Health / Bader Rutter & Associates Syngenta Seeds / Campbell Mithun Monsanto / Osborn & Barr Monsanto / Brighton Agency Radio — Single CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA — Elsa Zook AGENCY: archer>malmo, Memphis, TN — Amy Sorkin MESSAGE: Esteem Ant Bait is the best choice for fire ant and other protein feeding ant control, because only Esteem delivers low risk long term solutions. AUDIENCE: Almond and pistachio grower as well as California pest control advisors MERIT: Winfield Solutions / Colle+McVoy NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates (2) Wyffels Hybrids / Melzer & Musta, In-house United Soybean Board / Osborn & Barr Case IH / Equity Creative, Morgan&Myers DuPont Crop Protection / McCormick Company Novartis Animal Health US, Inc. / Charleston | Orwig, Inc. 38 Agri Marketing I April 2012 Announcer: Esteem Ant Bait presents another installment of “ As the Ant Hill Turns.” Th is week there is uncertainty among the worker ants, it seems that numbers are dwindling. Female Ant: Henry, What are you doing here? I thought you were retiring. Henry: I couldn’t. Too much work to do. Moving eggs over here, over there. I’m not getting any help. Female Ant: Funny, now that you mention it, the eggs have stopped hatching. Henry: Awww, tell me about it. The tunnels are overflowing and old Queeny’s laying more than a thousand a day now. Female Ant: And none of them are hatching. Do you know what this means? Henry: Hammer time? (Ad continues...) BEST OF NAMA 30 Best of NAMA 12_46 Best of NAMA 08 4/9/12 1:46 PM Page 38