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Agrimarketing : April 2012
Single-page Ad — Single CLIENT: Bayer CropScience, Calgary, AB — Matt Dertinger AGENCY: MacLaren McCann, Calgary, AB — Ric Fedyna MESSAGE: Helping the world through innovation AUDIENCE: Bayer CropScience stakeholders, Canadian readers MERIT: AgraQuest, Inc. / Osborn & Barr NATIONAL FINALISTS: Bayer CropScience Calgary / MacLaren McCann Valent U.S .A . Corporation / archer>malmo Monsanto / Paradowski Creative Pfizer Animal Health / Bader Rutter & Associates Monsanto / Osborn & Barr Beck’s Hybrids / In-house (2) AGCO Corp. - Massey Ferguson / The Crafton Group Ohio Soyean Council / Farmer Lumpe + McClelland Single-page Ads — Series CLIENT: Wisconsin Milk Marketing Board / Wisconsin Cheese, Madison, WI — Dave Bavlnka AGENCY: Shine Advertising, Madison, WI — Kristin Leslie MESSAGE: To change people’s perceptions of Wisconsin Cheese from ordinary to extraordinary. MERIT: Arm & Hammer Animal Nutrition / Charleston | Orwig, Inc. NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica Inc. / Woodruff Sweitzer Beck’s Hybrids / In-house Bayer CropScience Calgary / MacLaren McCann Valley View | K&D Agri / inferno Merial Limited / Sullivan Higdon & Sink Ohio Soybean Council / Farmer Lumpe + McClelland Hoegemeyer Hybrids / EG Integrated Wyffels Hybrids / O&H Brand Design, Melzer & Musta, In-house Less-than-page Ads — Single CLIENT: AgraQuest, Inc., Davis, CA — Jake Mortensen AGENCY: Osborn & Barr, Kansas City, MO — Jason Gerke MESSAGE: The idea that strong, healthy plants begin with strong, healthy roots, SERENADE SOIL is th only soil fungicide that grows with a plant’s roots, for an extended disease protection zone and unmatched yield benefits. AUDIENCE: U.S . growers of multiple crops including potatoes, peppers and tomatoes MERIT: Wyffels Hybrids / O&H Brand Design, Melzer & Musta, In-house NATIONAL FINALISTS: High Plains Journal / Osborn & Barr Willmar Fabrication / Brighton Agency Less-than-page Ads — Series CLIENT: GreenStone Farm Credit Services, East Lansing, MI — Melissa Rogers AGENCY: In-house — Melissa Rogers MESSAGE: GreenStone Can Help. AUDIENCE: Agricultural producers in Michigan and northeast Wisconsin MERIT: Global Animal Management / Swanson Russell NATIONAL FINALISTS: Wheat Growers / Paulsen Marketing CNH Parts & Service / Equity Creative Pioneer Hi-Bred / McCormick Company 36 Agri Marketing I April 2012 BEST OF NAMA 30 Best of NAMA 12_46 Best of NAMA 08 4/9/12 1:44 PM Page 36