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Agrimarketing : April 2012
32 Agri Marketing I April 2012 Multi-Media Campaigns — Local CLIENT: Iowa Soybean Association, Ankeny, IA — Cate Newberg AGENCY: In-house MESSAGE: Farmers are committed to providing healthy food for everyone and helping make Iowa a healthier place to live. AUDIENCE: Consumers, farmers MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: Environmental Tillage Systems / Farmer Lumpe + McClelland South Dakota Wheat Growers / Paulsen Marketing Pfizer Animal Health (Canada) / CHM Communications Inc. FMC Corporation / Swanson Russell Syngenta Crop Protection / Martin Williams Multi-Media Campaigns — Regional CLIENT: Wyffels Hybrids, Geneso, IL — Jeff Hartz AGENCY: O&H Brand Design, Melzer & Muster and In-house — Travis Hopper MESSAGE: Wyffels makes the best seed corn by developing the best genetics, protecting them with the most advanced technology or traits, and bringing it all to market with extreme customer service. AUDIENCE: Corn growers in Iowa, Kentucky, Minnesota, Wisconsin and southeast South Dakota MERIT: Monsanto / Brighton Agency NATIONAL FINALISTS: Valent U.S.A. Corporation / archer>malmo (3) Elanco Animal Health / McCormick Company Dow AgroSciences / Bader Rutter & Associates Arysta LifeScience / Woodruff Sweitzer Winfield Solutions / Colle+McVoy Monsanto / Paradowski Creative Multi-Media Campaigns — National CLIENT: Monsanto, St. Louis, MO — Gary Sakin AGENCY: Osborn Barr, St. Louis, MO — Courtney Floresca MESSAGE: DEKALB is the performance leader, and in 2012 celebrates a 100 year history of bringing farmers strong roots, stalks and yields via exclusive genetics PLUS advanced trait technologies, while simultaneously recognizing the farmers, dealers and reps who have helped make this possible over the past century. AUDIENCE: DEKALB growers, alternative platform growers, DEKALB reps and dealers MERIT: Pfizer Animal Health / Bader Rutter & Associates NATIONAL FINALISTS: Pfizer Animal Health Global Poultry / Charleston | Orwig, Inc. Bayer CropScience / Rhea+Kaiser Syngenta Crop Protection / Martin Williams (2) Pioneer Hi-Bred / McCormick Company Monsanto / Big Tree / Antidote / Momentum Dow AgroSciences / Bader Rutter & Associates Novartis Animal Health US, Inc. / Charleston | Orwig, Inc. New Product Introduction CLIENT: Merial Limited, Duluth, GA — Todd Prescott AGENCY: Sullivan Higdon & Sink, Kansas City, MO — John January, Joe Wilper and Jacob Edenfield MESSAGE: ZACTRAN is a real alternative for bovine respiratory disease. In field trials, cattle treated with ZACTRAN showed a rapid response and significant improvement in BRD clinical signs within 24 hours of treatment, and provided a 10-day treatment and control of BRD from a single dose. AUDIENCE: Cattle producers MERIT: Farmers Feeding the World / Charleston | Orwig, Inc. NATIONAL FINALISTS: AGCO Corp. - Massey Ferguson / The Crafton Group Pfizer Animal Health / Morgan&Myers Pfizer Animal Health Global Poultry / Charleston | Orwig, Inc. Pioneer Hi-Bred / McCormick Company Case IH / Equity Creative, Morgan&Myers John Deere / In-house CNH Parts & Service / Equity Creative POET / 3 Advertising BEST OF NAMA 30 Best of NAMA 12_46 Best of NAMA 08 4/9/12 1:42 PM Page 32