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Agrimarketing : April 2012
26 Agri Marketing I April 2012 The industry’s best work was on display during the National Best of NAMA judging, February 15 in Kansas City. Nineteen judges had the difficult task of picking the best of 476 entries. The Best of NAMA, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluated creative marketing communications and public relations success in the industry. The regional awards process began in October of 2011. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,217 entries in the six regions with almost 50 judges participating. These entries were evaluated over a two-day period in November in Kansas City. Regional judges were required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national competition. National judges were required to have five years of industry experience. Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of Advertising and Public Relations. For the second year contestants could enter the Producer ’s Choice category for single page ads. Ads in this category were judged online by producers. All awards will be presented at the Agri-Marketing Conference and Trade Show in Kansas City on April 18. Special thanks to all the judges and companies that participated. AM JUDGING THE INDUSTRY’S BEST WORK BEST OF NAMA NATIONAL JUDGES Steve Aldrich, Martin | Williams Jon Brakebill, Filament Marketing, LLC Amy Bugg, McCormick Company Paul Diamond, Diamond Merckens Hogan John Dutcher, Dutcher & Associates, L.L .C . Robert Echele, Land O’Lakes Purina Feed Rick Haun, John Deere Bruce Herz, Bader Rutter & Associates, Inc. Phil Johnson, Colle+McVoy Les Kahl, AdFarm Elena Lindemann, Land O’Lakes Purina Feed Kristen Marshall, AgCall U.S .A ., Inc. H. Scott McClure, Brighton Agency Tug McTighe, Callahan Creek Jon Montgomery, Broadhead Warren Riedesel, Pioneer Hi-Bred Gary Sakin, Monsanto Laura Schmidt, Rhea + Kaiser Kelly Schwalbe, Blasdel Cleaver Schwalbe Colleen Scott, American Royal Assn. Sara Steever, Paulsen Marketing Liz Suter-Van Leer, Osborn & Barr is available online! To view, go to www.AgriMarketingDigital.com. To receive an e-mail alert when each issue is available, e-mail your request to be added to the list to: info@AgriMarketing.com. BEST OF NAMA 26 Best of NAMA Judges_40 Best of NAMA Winner Index 4/9/12 1:37 PM Page 26