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Agrimarketing : April 2012
14 Agri Marketing I April 2012 ASSOCIATION NEWS Daily Updates on www.AgriMarketing.com United Soybean Board (USB) reorganizes around issues it has identified as the most critical to U.S . soybean farmers: adding value to soy oil and meal; protecting U.S . soy farmers’ freedom to operate and focusing on the needs of the customers of U.S . soy. The national soy checkoff will be divided into Action Teams dedicated to these strategic objectives of USB’s Long Range Strategic Plan. USB developed the plan after a complete review of the national soy checkoff that farmer-leaders commissioned in 2011, the year USB marked its 20th anniversary. Farmer- leaders ordered the review to ensure USB is best positioned to meet the needs of the evolving U.S . soy sector in a changing global marketplace. American Farm Bureau Foundation for Agriculture recognizes nine teachers for their outstanding efforts to promote agricultural literacy. Each will receive a $1,500 scholarship to attend the National Agriculture in the Classroom Conference in Loveland, CO. Thousands of FFA members from 856 FFA chapters in 12 states participated in the second annual “Chapter Challenge” program sponsored by Monsanto and received over $275,000 in prizes in doing so. The program challenges FFA members to meet farmers in their local communities. The overall winner is Lawrence County High School FFA Chapter in Moulton, AL. Farm Journal Foundation announces its “Farmers Feeding the World” campaign will join the Alliance to End Hunger. The Alliance is a nonprofit organization that brings together diverse stakeholders dedicated to building the political and public will to end hunger in the U.S . and around the world and con- sists of more than 80 domestic and international NGOs, corporations, religious organizations, universities, healthcare providers, advocacy groups and individuals. Farm Safety 4 Just Kids celebrates its 25th anniversary this year. It has promoted farm safety to more than 6 million youth through local programs and education since 1987. AM The Agricultural Council (ARC) announces the winners of its 2012 Golden ARC Awards which honors outstanding agricultural PR programs and consists of 24 categories. New this year, the Golden ARC “de Excellence Award” was presented to Weber Shandwick and client Minnesota Pork for “Oink Outings: A Passion for Pork from Farm to Fork.” Agency Osborn Barr led the program’s winners with five Golden ARC Awards and eight Merit awards for clients Merck Animal Health, Monsanto, Cattle Feeders Hall of Fame, SFP and Livestock Improvement Corporation (LIC). Other organizations winning multiple Golden ARC Awards included AdFarm with three Golden ARC Awards and American Farm Bureau Federation with two Golden ARC Awards and one Merit Award. Also bringing home multiple awards were Charleston | Orwig with one Golden ARC Award and five Merit Awards; National Cattlemen’s Beef Association with one Golden ARC Award and two Merit Awards; Rhea + Kaiser with one Golden ARC Award and one Merit Award; Farmer Lumpe + McClelland with one Golden ARC Award and one Merit Award. The Animal Health Institute received one Golden ARC Award, while Karwoski & Courage Public Relations, CropLife America and Dairy Management Inc. all attained one Merit Award. AM 50 YEARS AFTER “SILENT SPRING” Crop Life Ass’n CEO, Jay Vroom, presented the history of advancements in the crop protection industry at the University of Utah’s Wallace Stegner Center ’s 17th Annual Symposium, “Silent Spring at 50: The Legacy of Rachel Carson.” He highlighted these specific changes spurred by the 1962 publication: • The creation of the U.S . Environmental Protection Agency (EPA): This marked a transition to a more rigorous crop protection registration and regulatory program. It also created a collaborative atmosphere between industry and the agency. • A revised Federal Fungicide, Insecticide and Rodenticide Act (FIFRA): With the creation of EPA, FIFRA was revised, providing new safety measures. • A dedication to research & development: Information from the USDA Economic Research Service shows that private investment in R&D for crop protection products has grown significantly, from $42 million nominal in 1962, to $793 million in 2010. AM Emily Negrin (middle), Weber Shandwick receives the Golden ARC de Excellence Award from ARC President Mace Thornton, American Farm Bureau Federation and Contest Manager Amy Keith McDonald. 14 APRIL Assn News_13 Assn News 4/9/12 1:26 PM Page 14