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Agrimarketing : April 2012
58 NAFB PRESIDENT TOM STEEVER AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. J Subscriptions: U.S., Canada and Mexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.) . Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. J Copyright 2011 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. J Contributors: No responsibility is assumed for unsolicited materials. J To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. J Periodical postage paid at Chesterfield, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O . Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A . J Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. APRIL 2012 VOLUME 50 NUMBER 3 WHOLE NUMBER 533 is proudly associated with: Front cover courtesy of Sullivan Higdon & Sink, the Kansas City-based marketing communications agency. For more information, go to www.wehatesheep.com. 17 FARM BUREAU MEMBER GLEN COPE April 2012 I Agri Marketing 3 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 AGENCY NEWS 13 MEDIA NEWS 14 ASSOCIATION NEWS 65 CALENDAR/AD INDEX DEPARTMENTS 16 THINKING OUTSIDE THE BOX: 49 MILLION POUNDS OF FOOD DONATED! 18 CAMA UPDATE: SASKATCHEWAN NEWS 19 NATIONAL NAMA NEWS 23 THE SCOOP ON RECRUITING: AN ENCOURAGING AG JOB OUTLOOK 24 INSIGHTS FROM PURDUE UNIVERSITY: THE WORLD OF COORDINATED MARKETING 2012 Best of NAMA 25 NAMA CONNECTION POINT EXHIBITORS 26 JUDGING THE INDUSTRY’S BEST WORK 27 INDEX OF AWARD WINNERS 30 BEST OF SHOW 32 LISTING OF AWARD WINNERS focus on: agricultural and rural broadcasting 56 NAFB: BUILT ON A SOLID FOUNDATION 58 UPDATES FROM AG/RURAL BROADCASTERS 63 ProSelling: SALES’ ROLE IN THE BUYING PROCESS 64 U.S . FARM REPORT: 2,000 EPISODES AND BEYOND 66 VIEW FROM THE TOP: BIOPESTICIDE INDUSTRY ALLIANCE 03 APR Table of Contents_03 Table of Contents 4/9/12 3:58 PM Page 3