by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : March 2012
The first-ever national broadcast of a town hall devoted to rural America took place on March 1, 2012 when USDA Secretary of Agriculture Tom Vilsack was the guest for a one-hour "live" program which originated from the RURAL TV television studios in Nashville, TN. The prime-time broadcast entitled "A Rural America Built To Last" was hosted by veteran farm broadcaster Max Armstrong and focused on job creation in rural areas, along with a pointed discussion about the next Farm Bill. The RURAL TV Town Hall was the grand finale to a week-long celebration marking the launch of RURAL TV. Over 200 guests were in attendance, including members of the FFA and 4-H organizations representing rural youth. Secretary Vilsack answered questions from the studio audience and viewers in 18 different states on a variety of subjects touching on many departments of the USDA. In addition to airing "live" on RURAL TV, the program was simulcast on RFD-TV, with streaming and video- on-demand options offered on MYRURALTV.com. In the previous week, RURAL TV broadcast extended coverage of USDA's Ag Outlook Conference from Washington D.C., which provided farmers and ranchers a detailed forecast of commodity production and prices for 2012 and beyond. The opening of the conference contained an unprecedented gathering of seven former ag secretaries on stage at once in recognition of the 150th anniversary of the USDA. ORIGINAL PROGRAMMING Original programming has proven to be the basis for RURAL TV, with seven hours of "live" programming now being produced each weekday. "Market Day Report," a five hour broadcast of news, weather, and commodity market reports anchors each morning covering the business of rural America. Each evening contains two dedicated "RURAL EVENING NEWS" broadcasts bookending the prime-time program schedule. To support its news operations, RURAL TV has established its own bureaus in Chicago and Washington D.C., as well as, working closely with National Association of Farm Broadcasting members, ag companies, rural associations and independent producers from throughout the country. Affiliations with agricultural broadcasters from around the world, including Brazil, Argentina, Australia, New Zealand, Europe, Vietnam and South Korea give the channel an international flare that is proving to be most popular with viewers. HIGH RATINGS Timing for RURAL TV's launch has come at a most opportune time, as its sister channel, RFD-TV, is enjoying its highest Nielsen ratings in its 11-year history. Nielsen numbers for comparing January-February 2012 show RFD-TV's overall audience up an average of 13% compared to the same period in 2011. Over the past 13 weeks, RFD-TV's agribusiness lineup, including such stalwarts as "U.S. Farm Report," "AGDAY," "This Week In Agribusiness," "AG PHD," and "Successful Farming's Machinery Show," is up another 6% versus a year ago, proving the growing popularity for niche programming while shows on other channels continue to struggle to hold on to the audience share. SPONSORS RURAL TV is also proud to announce its first major sponsor in New Holland, who has taken an exclusive for farm equipment in all the weather broadcasts for the balance of 2012. The New Holland animated logo and :30 spots will be featured in and around weather forecasts in "Market Day Report," the "RURAL EVENING NEWS" and Weather Updates airing throughout general programming on both RURAL TV and RFD-TV. "It has been an auspicious start for RURAL TV," says Patrick Gottsch, Founder/President. "With over 40 new hires in the last month, one never knows for sure if it's ever going to come together. These folks are so professional, and have really stepped up to the challenge of launching a new channel from scratch. "I am so proud of our entire staff, and appreciate the support we are already getting from the agricultural community. We could not be more enthused." AM 34 Agri Marketing March 2012 AGRI-MEDIA SUCCESSFUL RURAL TV LAUNCH by the Agri Marketing Editors USDA Secretary of Agriculture Tom Vilsack cuts the ribbon symbolzing the launch of RURAL TV while Gatsby, Patrick and Raquel Gottsch look on.
January February 2012