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Agrimarketing : March 2012
12 Agri Marketing March 2012 Larry Childs joins Fastline Publication's Nat'l Accts Mgt Team. He had been with One Stroke Inks and has worked for VeriFone and Kelly Services. Fastline launches AgRacer, an app for iPhone/iPod touch/iPad and Android devices. Users can choose from seven vehicles to race and earn points by winning and driving the biggest vehicles that help generate the most points to climb the leader board. The top racers will have the chance to win prizes valued over $1,000 each month. It can be downloaded from the iTunes Store and the Android Mar- ket for 99 cents. Tyne Morgan joins Farm Journal Television as Nat'l Reporter for its "AgDay" and "U.S. Farm Report." In 2006, she was crowned the Missouri State Fair Queen, a title that allowed her to serve as Ambassador for Missouri Agriculture. Her farm broadcasting career began at the age of 16 when she began providing daily commodity updates and news for KMZU Radio in Carrollton, MO. She had been with Monsanto and has worked for KOMU-TV and served as a farm broadcast intern with the Brownfield Ag Network. Successful Farming magazine has entered into a brand licensing agreement with North Shore Productions (NSP) for use of the Successful Farming name in North Shore Productions' "Successful Farming Radio Magazine" (SFRM) network of programming. This expanded agreement builds upon a 16-year relationship between the two companies. Advertising sales for the SFRM network are handled by Mike Elbe, Ph: 618/406-5840 or at firstname.lastname@example.org. Andy Vance joins Feedstuffs' editorial team in a full-time capacity effective March 1. He had been a weekly contributor of commentary to the publication since December 2010. He will continue as a contributing blogger for Farm Progress Companies' Beef Producer, a sister publication of Feedstuffs, and will serve as host on "Feedstuffs First," a daily audio news segment that will launch March 1, on www.Feedstuffs.com. "Feedstuffs First is a daily audio program that will bring listeners the latest in agricultural news as well as insight into developments and storylines that the Feedstuffs team is tracking each week," says Sarah Muirhead Editor and Publisher. High Plains/Midwest Ag Journal are now available on Kindle and Nook. The Kindle version is available at Amazon.com for $2.99 per month and includes wireless delivery via Whispernet direct to a Kindle device. The Nook version is available through Barnes & Nobel (BN.com) for $2.99 per month. The Kindle version does not include the classified ad section, while the Nook includes the popular section. Clyde Lear, retired Founder, Chairman and CEO of Learfield Communications, including its Brownfield Ag News, is among 15 individuals in 2012 inducted into the Missouri Sports Hall of Fame. Learfield Sports has been in the collegiate sports marketing arena since 1975 and currently works with the athletic departments at 54 major institutions. Other notable inductees include Jim Edmonds, Outfielder, St. Louis Cardinals and Emmitt Thomas, Cornerback, Kansas City Chiefs. Greg Strong is named Publisher of FEED-LOT and has assumed majority interest from his father and the magazine's Co-founder, Bob Strong. He has been with the magazine since its inception in 1992 as Nat'l Sls Mgr. AM Daily Updates on www.AgriMarketing.com MEDIA NEWS Farm Progress Companies is selected by four of the nation's largest soybean associations, Illinois Soybean Assn, Minnesota Soybean Growers Assn, Ohio Soybean Assn and South Dakota Soybean Assn to publish their official magazines. The relaunched magazines are sent to nearly all soybean growers in organizations' respective service areas. The magazines, owned and previously published by the respective soybean associations in the four states, debut with new titles, complete graphic design upgrades for enhanced readability, highly refined and expanded soybean grower circulations and new sales representation. Illinois Field & Bean, Soybean Business (Minnesota), Ohio Soybean News and South Dakota Soybean Leader will publish on a bi-monthly schedule. The Illinois association plans to expand its frequency during the coming year. The associations' web sites will also deliver the magazines' content, with their full issues converted to digital formats to be viewed online. AM Childs Morgan Vance Lear
January February 2012