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Agrimarketing : March 2012
42 SUKUP MFG'S SAFE T HOMES IN HAITI AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2011 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at Chesterfield, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. MARCH 2012 VOLUME 50 NUMBER 2 WHOLE NUMBER 532 is proudly associated with: Front cover courtesy of the Howard G. Buffett Foundation. For more information, go to: the howardgbuffettfoundation.org. 26 WOODS EQUIPMENT CO.'S ANGELA LARSON March 2012 Agri Marketing 3 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 MEDIA NEWS 13 AGENCY NEWS 14 ASSOCIATION NEWS 57 CALENDAR/INDEX DEPARTMENTS 16 THE SCOOP ON RECRUITING: GETTING READY FOR INTERNS marketing to dairy producers 18 UPDATES ON THIS IMPORTANT MARKET 23 INSIGHTS FROM PURDUE UNIVERSITY: UNDERSTANDING YOUR CUSTOMER 24 THINKING OUTSIDE THE BOX: JOHN DEERE'S "PROJECT CAN DO" rural lifestyle consumer 26 THE DYNAMIC RURAL MARKET 34 SUCCESSFUL RURAL TV LAUNCH 36 FEATURE STORY: INVESTING IN A FOOD SECURE FUTURE 40 PROSELLING: PROSPECTING IS CRITICAL TO SUCCESS 41 CORN ... VITAL THEN, VITAL NOW 42 AG GROUPS HELPING THOSE IN NEED 44 CAMA UPDATE: ONTARIO NEWS 45 NATIONAL NAMA NEWS,REGIONAL BEST OF NAMA WINNERS 58 VIEW FROM THE TOP: U.S. FARMERS AND RANCHERS ALLIANCE
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