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Agrimarketing : November December 2007
42 AgriMarketing November/December 2007 PRODUCT OF THE YEAR Mike Borel, Partner, The Context Network Walnut Creek, CA Borel is a Partner in The Context Network --- a consulting firm which provides busi- ness manage- ment and strat- egy consulting services to the agriculture, biotechnology and food com- panies and gov- ernment agen- cies. Major areas of expertise include strategy, merger and acqui- sition support, valuation of new technologies, formation of alliances and market research. He began his career with DuPont before joining Valent Corp where he was Pres/CEO. He is a graduate of Iowa State University. Dr. W. David Downey, Exec Dir of the Center for Food and Agricultural Business, Professor Emeritus, Purdue University, West Lafayette, IN As a professor emeritus of Agricul- tural Sales and Marketing at Purdue University, Dr. Downey teaches course in Agri- Selling and Agri-Marketing Strategy to undergraduates from several disciplines. He has been instru- mental in the development of a curriculum in which students can earn a four-year B.S. degree in Agri- Sales and Marketing --- the first such program in the U.S. He was won four major teaching awards from Purdue and two national awards from the American Agricultural Economic Association. He received all of his degrees from Purdue, including a B.S. in agron- omy, and M.S. and Ph.D. in agricul- tural economics. He has been teach- ing undergraduate courses at Pur- due since 1963. Dave Coppess, VP Mktg, Heartland Co-op, West Des Moines, IA, Immediate Past Chairman, Agricultural Retailers Assoc (ARA) Heartland Co-op is a value-added, full-service cooperative owned by more than 5,000 farmer-members serving more than 33 commu- nities through- out central and east-central Iowa. Heartland is a large grain shipper with ag input sales of seed, fertilizer, crop protection products, feed, and petroleum serving approximately 1.5 million crop acres. He is a graduate of Iowa State University. Billy McLawhorn, CPCC-I, McLawhorn Crop Services, Cove City, NC Past Pres, NAICC McLawhorn Crop Services, Inc. (MCSI) was founded by Billy McLawhorn in 1982 to provide soil and crop management advisory ser- vices to producers in eastern North Carolina. McLawhorn's firm was a key leader in the reintroduction of cotton produc- tion to the area and has contin- ued to help pro- ducers develop new markets and innovative crop- ping systems for a number of crops, through intensive management advice on more than 25,000 acres. MCSI has five full-time and three part-time employees and uti- lizes a number of college students as interns during the summer grow- ing season. He is a past Pres of the National Alliance of Independent Crop Consultants (NAICC), and cur- rently serves as Pres of the NAICC's educational foundation. He is a graduate of North Carolina State University. Jack Eberspacher Pres/CEO, Agricultural Retailers Assoc., Washington, DC The Agricultural Retailers Associa- tion (ARA) represents the interests of the nation's crop input retailers. As its CEO, Eberspacher is responsible for ARA's overall business opera- tions and serves as its chief lob- byist before Congress and the Administration. Prior to joining the association, he was CEO of the National Association of Wheat Growers, and prior to that, CEO of National Grain Sorghum Producers Association He has also managed a 3,300 acre cattle and timber operation in Georgia. He is a graduate of the University of Nebraska-Lincoln. Jerry Warner, AFM, VP/ Chief Management Officer, Farmers National Co., Omaha, NE First VP, ASCMRA Warner oversees Farmer National Co.'s farm management division and staff of 70 professional farm managers who manage over 3,600 farms consist- ing of over 1.2 million acres in 21 states. Other services include real estate sales, appraisals, con- sultation, com- modity market- ing, insurance, oil and gas management, conserva- tion and recreation services and mapping technology. He is a graduate of the University of Nebraska-Lincoln. AM 2007 PRODUCT OF THE YEAR JUDGES
2008 Marketing Services Guide