by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2007
November/December 2007 AgriMarketing 29 PRODUCT OF THE YEAR AgriMarketing magazine's "Product of the Year" was developed to recognize the outstanding new tech- nology, and the inventive marketing activities that support it, that has been introduced into the agricultural marketplace. Past winners read like the ag industry's Hall of Fame. Their technology has made North American agriculture the most prolific and efficient producer of feed, food, fiber, and fuel.Entries were submitted by companies offering prod- ucts/services to agricultural producers and were judged by prominent, independent ag industry participants. Judging criteria are: Benefit and value added to marketplace, 35%; Strategic marketing approach, including understand- ing of market needs, and sales, marketing, and com- munication activities, 25%; Market environment, including share of market, competition, growth in market share, 20%; Industry recognition --- awards and honors received by the product/service, 10%; and Overall summary of the product/service's signifi- cance, 10%. AM ABOUT THE AWARD by the AgriMarketing Editors PAST WINNERS 2006: Syngenta's AVICTA Complete Pak 2005: Trimble's AgGPS EZ-Steer 2004: Deere's 60 Series combine 2003: Syngenta's Callisto herbicide 2000: the Internet and e-business 1999: Case IH's Magnum tractor 1998: NK Brand's Bt seed corn 1997: Roundup Ready trait in soybeans Ethanol, this year 's AgriMarketing Product of the Year, has truly ushered in a new renaissance age for crop producers. Those providing products and services to crop producers, rural communities, storage and trans- portation, landowners, all have benefited by the demand ethanol has for its use of corn as a feedstock to create the renew- able fuel source. New busi- nesses, trade associations, events, consultants, financiers and media have sprung up to surround it with support and to build demand for it. To read about its far-reaching economic impact, see page 30. The projections are AgriMarketing's based on facts prepared by the University of Missouri's Dr. Nicholas Kalaitzandonakes. With success, though, comes controversy. Those organizations that have been affected by the price ethanol has driven corn and other crops to, are wag- ing their own campaign against it. Ethanol has been cited for a number of sins ranging from the increased price of popcorn (a crop that has nothing to do with the field corn used to produce ethanol) to chicken breasts (some processors have contracts which base the price they pay for meat on several indices ... corn is one of them, energy, though, is one as well). So, as the ethanol industry gathers its second wind and matures, it will be interesting to see how it continues its quest to become a major provider of fuel to the U.S. In the meantime, there are many, many of those in the ag industry who salute ethanol and congrat- ulate those in the industry. It has created, without doubt, the most exciting time ever to be in agricultural industry! AM THIS YEAR'S HONOREE Lynn Henderson Publisher
2008 Marketing Services Guide