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Agrimarketing : November December 2007
High Plains Journal The farming and ranching bible of America's Breadbasket Because the JOURNAL is 100% paid, at a cost of $59 per year, you can be sure that each of those subscribers is a great prospect, not just a warm body. To get more value out of your budget, advertise in HIGH PLAINS JOURNAL. Nothing reaches the market more effectively. Just because you advertise in a farm publication doesn't mean that farmers and ranchers actually see your ad. A case in point: It takes about three insertions to reach 90+% of the circulation of the typical farm magazine. That's because only half to two thirds of "readers" actually open any given issue. Some magazines even less. HIGH PLAINS JOURNAL is different. Research proves that 96% of subscribers read each weekly issue. So it takes only one ad to reach virtually the entire circulation. You do the math: Place one ad to reach more than 90% of subscribers in HIGH PLAINS JOURNAL. Or place three ads to reach more than 90% of subscribers in com- petitive publications. That's the difference between "reach" and "effective reach." You can reach over 90% of High Plains Journal readers with a single ad. Most other publications require three insertions to achieve 90+% readership. reach. Farm Successful Progressive Farm Journal Farming Farmer Progress misses 27% misses 39% misses 48% misses 34% JOURNAL readers not covered by other magazines* reach. High Plains Journal PO Box 760 Dodge City, Kansas 67801 Tel. (800) 452-7171 or (620) 227-1847 Fax (620) 227-7173 John Seatvet, Sales Manager Email: firstname.lastname@example.org www.hpj.com * From results of 2005 Farm Publication Editorial Poll, a national survey of farm publications based on 2,000 reader responses.
2008 Marketing Services Guide