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Agrimarketing : November December 2007
14 AgriMarketing November/December 2007 High Plains Publishers, Inc. (HPJ) launches a new Web site for farm equipment buyers www.equipmen forehefarm.com designed to unite buy- ers and sellers of farm equipment in a user-friendly experience. All major brands of machinery are listed in four main categories: farm equipment; livestock equip- ment; industrial equipment; and trucks and trailers. More categories will be added in the future to become an all-inclusive ag equip- ment classified advertising site. Steve Fink joins Farm Journal Media (FJM) as Nat'l Acc't Mgr rep- resenting the company's Farm Journal and Top Producer maga- zines. He is responsible for a region including Minneapolis, Des Moines, Omaha, western Iowa and Kansas City.Before joining FJM, Fink was with McCormick Co. Previously, he has worked for Unell Associates, Egger & Associates and Fletcher Mayo. He works from FJM's Kansas City offices and can be reached at Ph: 816/889-9406; or via e-mail: firstname.lastname@example.org. American Business Media, New York, NY, appoints Nicholas J. Ferrar as Exec VP/Bus Dev where he will be in charge of the Associa- tion's Membership sales. He most recently was CEO of Erdos & Morgan, where he led its custom and syndi- cated research initia- tives both nationally and internationally. World Ag Expo, Tulare, CA, introduces attendee registration at the 2008 show. The new electronic registration system will allow attendees to pre- register online. Registrants will be asked a short set of questions sur- veying their demographic back- ground. Information collected will be held by the Expo and access may be provided to investing exhibitors for use in contacting customers about new products and services. Exhibitors who purchase a bar code scanner can also ask attendees if they are interested in more information from the company and can directly scan the attendees' information into their Expo follow-up list. Vance Publishing Corporation's food360° division promotes Geni Wren to Assoc Publisher of Bovine Veterinarian magazine. Wren joined Vance in 1993 as the founding editor of Bovine Veterinarian. As Assoc Publisher, Wren will con- tinue to edit and write the publication while also being responsible for bud- getary responsibilities of Bovine Veteri- narian as well as the marketing, pro- motion, sales development and overall positioning of the brand. She has worked at Meyock's Benkstein Associates and the American National Cattle Women. Consumers are becoming increas- ingly wary of e-mail because of spam and online security threats, according to a new study release by Haveas, Inc., Mountain View, CA, a provider e-mail compliance and reputation management. Of the 2,000 consumers that par- ticipated in the sudy, 62% had con- cerns about becoming victims of fraud and 60% reported spam is becoming worse. The study was conducted online by Ipsos-Reid. Successful Farming took first place in min maga- zine's annual Integrated Marketing Awards in the "Events/New Events" category with its 2007 Biofuels Event sponsored by Pioneer Hi-Bred International and DuPont, General Motors, Farm Credit Services of America, EPIC, and Nationwide Agri-Business. Receiving the award at the ceremony held last month in New York were (l to r): Dan Jamison, Pioneer Hi-Bred; Jana Rieker, Successful Farming; Rod Randell, McCormick Company, and Scott Mortimer, Successful Farming. Von Ketelsen, KWMT Radio, Ft. Dodge, IA, was recently presented the American Cancer Society's "Sword of Hope" Award, in recognition of a solo self-contained bicycle tour he completed this year. Ketelsen did the bicycle ride in memory of his mother, who was diagnosed with ter- minal cancer earlier this year and passed away about a month later. "Ever since I got into bicycling with my first RAGBRAI (Register 's Annual Great Bicycle Ride Across Iowa) some years back, I'd had a dream to do a cross-country journey by bicycle and camp out on the land. After my mother passed away, I was deter- mined to finally take that journey and dedicate it to my mother, Marjorie Ketelsen, and other cancer vic- tims. I wanted to use this trip as a way to raise awareness about cancer and the efforts to build a Hope Lodge in Iowa City." In June, Ketelsen left the Quad Cities on his heavy, steel-frame bicycle, pulling a cargo trailer with sleeping bag, tent and guitar in tow.When he arrived in Washington, D.C., he met with Sen. Charles Grassley and Rep. Dave Loebsack. Both expressed support for funding cancer research and for bicycle trails.
2008 Marketing Services Guide