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Agrimarketing : November December 2007
RURAL LIFESTYLE SEMINAR 8 AgriMarketing November/December 2007 Anthony Farms of Scandinavia, WI, is named the win- ner of American Vegetable Grower magazine's 2007 Grower Achievement Award. Shown are (l to r) Rosemary Gordon, American Vegetable Grower magazine; Vic and Christine Anthony, Anthony Farms; former U.S. Sec'y of Ag Mike Johanns, Dan Burdett, Head of Vegetables NAFTA Syngenta Seeds. The award honors vegetable growers for excellence in marketing efforts, innovative food quality and safety pro- cedures, industry leadership, and community outreach and is sponsored by Syngenta Seeds/ROGERS Brand. The Anthonys started their farming operation 45 years ago, selling the vegetables they grew on their 260-acre farm to retail food stores. Today, the couple manages 5,000 acres of potatoes, sweet corn, beans for processing and alfalfa. GROWER ACHIEVEMENT AWARD The Country Living Association (CLA) recently held a seminar in Kansas City, MO, for marketers interested in selling to the rural lifestyle market. Shown are (l to r) Brad Pline, Allied Insurance; Shari Burgus, Farm Safety 4 Just Kids; Betsy Freese, Living the Country Life; Daryl Andrews, Nationwide Agribusiness and Courtney Yuskis, Dir of CLA. At the seminar, Freese, Purdue's Scott Downey and Market Direction's Susan Spaulding presented an overview of the rural lifestyle market. Additionally, a panel of marketers discussed their activities and a panel of rural lifestylers, themselves, shared their thoughts. CLA was formed last year and currently has over 10,000 members. For more information, go to: www.countrylivingassociation.org. AM FOCUSING ON PERSONNEL Human Resource managers from around the U.S. gath- ered recently for the Ag HR Roundtable organized by AgCareers.com and hosted at Pioneer Hi-Bred's head- quarters near Des Moines, IA. Shown are (l to r) Case McGee, ADM; Brian Bowman, Pioneer Hi-Bred International; Eric Spell, AgCareers.com, and Brock McCloskey, Murphy-Brown, LLC.Topics discussed at the event included "Developing Talent," "How Baby Boomer Retirements Will Affect Agriculture," "The Role of Employer Branding," "Employer and University Partnerships," "Adjusting to Generational Differences in the Workplace," and the "Impact of Biofuels on the Ag Employment Market." Also presented were the initial results of AgCareers.com's new Agribusiness Compensation Benchmark Review. For more information, contact firstname.lastname@example.org or call 800/929-8975. AG PUBLISHERS HOST BREAKFAST Last month, the American Business Media (ABM) Agri-Council hosted its annual breakfast for agri-mar- keters, held in conjunction with the FFA Convention in Indianapolis, IN. Among the attendees were (l to r) Captain Jonathan Harvey, U.S. Army; John Becherer, CEO, United Soybean Board (USB); Gary Vorpahl, Chmn, ABM AgriCouncil, Dir of Mktg, Hoard's Dairyman; Glenn Stith, NAFTA Bus Lead, Seminis Seeds, and Doug DeVries, Sr VP Worldwide Mktg, John Deere. Beckerer was the meeting's keynote speaker and reported on USB's "Soy 2020 Vision Report" which pro- vides direction to the soybean and its interested parties for a successful future, based on colleration by all of its partners. He also reported, that due to increased prices, USB's portion of the soybean checkoff fund will grow from $45 million in FY 2007 to $51 million in FY 2008.
2008 Marketing Services Guide