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Agrimarketing : November December 2007
Dr. Adrian Rantilla is named Mgr of Adv and Mktg Comms of John Deere's Agricultural Equipment, Lenexa, KS. He replaces Christopher Whitehead who has been named Dir of the com- pany's Global Web site strate- gies and is relocating to the compa- ny's corporate headquarters in Moline, IL. Rantilla will be responsible for managing the advertising, marketing communications and the John Deere brand in the U.S. and Canada mar- kets. He was Div Mgr of the compa- ny's Mkt Research Dept. Before join- ing Deere, he was with McKinsey Consulting. United Agri Products (UAP) an- nounces that Dave Bullock is mov- ing from being the company's CFO to the newly created position of COO and will manage the opera- tions of the company including retail operations, logistics, business analytics, procurement, and infor- mation technology. Jeffrey L. Rutherford, former CEO of Lesco, which was recently acquired by John Deere, has joined the company as its new CFO. Industrial Equity Investments Limited (IEIL), an international investment company located in the Republic of Ireland, acquires Arysta LifeScience Corp. The enterprise value is approxi- mately $2.2 billion. Completion of the transaction, which is subject to regula- tory review and approvals, is antici- pated to occur in first quarter 2008. Headquartered in Tokyo, Arysta LifeScience is the world's tenth largest agrochemical company. AGCO Corporation's Application Equipment Division consolidates its sales and service groups into one single source in support of the Ag- Chem brand. This applies to both RoGator high clearance sprayers and TerraGator flotation applicators. AGCO enters into agreements with Caterpillar dealers that hold AGCO's Challenger contract to assume this responsibility. Ag-Chem's new service program is patterned after CAT's mobile serv- ice fleet, in which technicians and fully-equipped trucks that provide maintenance and service on-site. Archer Daniels Midland Company forms an industrial chemicals group, created to leverage its processing expertise, fermentation and separa- tion technologies and global distri- bution network. Its goal is to expand ADM's product offerings in indus- trial chemicals by working to com- mercialize additional chemicals from renewable feedstocks. Joining the company to lead the group is Janet Mann. She most recent- ly was with Chemtura Corp and has worked for Dow Chemical Company. PhillipsMcDougall-AgriServices reports: In 2006, the sum of the sales of the leading ten generic companies increased by 2.7% to $5.265 billion worldwide. Overall, their market share has increased from 18.9% in 1995 to 27.4% in 2006. For the purposes of this analysis, a generic company is defined as one that manufactures active ingredients and receives the majority of its sales from products that are off patent, and that were researched, developed or first introduced by another company. The leading five companies in 2006 were: (Sales in Millions) MakhteshimAgan. . . . . . . . . .$1,581 Nufarm....................1,245 Cheminnova.................604 UnitedPhosphorus. . . . . . . . . . .600* Sipcam......................351 Gowan.......................240 Amvac.......................194 Atanor.......................170 Rallis........................143 Sinon........................137 *Includes full consolidation of Cerexagri in 2006 Rantilla Favorites are chosen rst. What's yours?
2008 Marketing Services Guide