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Agrimarketing : November December 2007
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Tommy Jones, John Deere Crop Insurance Bev Larson, NK Brand Bob McNaughton, Dog & Pony Productions Steve Rhea, Rhea & Kaiser Sarah Robinett, Osborn & Barr Brad Schu, Land O'Lakes/Purina Mills Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org ® ENDOFERA...STARTOFANEWONE? It appears the crop input industry may have entered a new era --- the end of the mega acquisition/merger replaced by the "Partnership" phase. Recently, there have been several blockbuster announcements in which fierce competitors set aside their differences and formed significant partnerships and collaborative efforts. These partnerships appear to be deep, potent with promise and involve the very core of the participants' activities, ranging from basic research to marketing. DuPont/Syngenta This new era actually got rolling in February 2006, when DuPont's Pioneer Hi-Bred unit announced it would, for the first time ever, license its genetic lines to other seed companies. It was an unheard-of practice from a company that prided itself, and sold aggressively that its seed was from proprietary lines that were available only from their organization. When asked how the company was planning to market their genetics, they said "we are working on it." Were they ever. Two months later, DuPont announced it had entered a joint venture with Syngenta, forming Greenleaf Genetics LLC, which offers corn and soybean breeding material from both DuPont and Syngenta. It also facilitates the licensing of biotech traits by both companies. Monsanto/BASF In March of this year, Monsanto and BASF made their announcement: a long-term joint research and development and commercialization agreement on the development of high yielding crops and crops that are tolerant to adverse environmental conditions, such as drought. Under their plan, each company will continue its independent research and when a promising discovery is found, their teams will jointly evaluate it and begin its development. Monsanto will then commercialize it. Dow AgroSciences/Monsanto Then, three months ago, Dow AgroSciences and Monsanto made the next announcement: an agreement to cross-license each other 's traits to create the new SmartStax line of products. SmartStax will feature an eight-gene stacked combination for corn, including Dow AgroSciences' Herculex technologies, Monsanto's YieldGard technologies and the Roundup Ready and Liberty Link traits. SmartStax will be made available through Monsanto's seed brands, as well as Dow AgroScience's Mycogen brand. THIS MONTH IN AgriMarketing To get your glimpse from the past, take a look at the "50 Years of Agri-Marketing" article that appears in the "Salute to NAMA" supplement which accompanies this issue of the magazine. This popular column will resume in the next issue of the magazine. COMING UP Be sure to watch your mail for the annual AgriMarketing Services Guide. This year 's guide will include a fascinating new section: "Legacy Companies." It will include a flow chart of the mergers and acquisitions in the seed, crop protection, machinery and animal health industries. The guide will also be available on the Web for the first time ever! To view it, go to: www.AgriMarketingDigital.com. If you have supplied us with your e-mail address, we will alert you when the guide is available for your view- ing. To provide your e-mail address, go to www.AgriMarketing.com and from the left hand column, access the "Subscribe" link. AM 4 AgriMarketing November/December 2007 Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher
2008 Marketing Services Guide