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Agrimarketing : November December 2007
37 PEYTON MANNING AT THE INDY 500AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $42, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2007 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. NOVEMBER/DECEMBER 2007 VOLUME 45 NUMBER 9 WHOLE NUMBER 492 PRINTED WITH SOY INK 13 THE SCOOP ON RECRUITING: SOCIAL NETWORKING 17 SALES AND MARKETING INSIGHTS FROM PURDUE UNIVERSITY: ALWAYS INNOVATING 19 NATIONAL NAMA NEWS 24 THINKING OUTSIDE THE BOX: BAYER CROPSCIENCE'S PODCASTING 26 CAMA UPDATE 2007 product of the year! 29 ABOUT THE AWARD 30 ETHANOL: FUELING AN AGRICULTURAL AND RURAL COMMUNITIES' RENAISSANCE 32 EPIC: FUELING CONSUMER ACCEPTANCE 34 CREATING BRAND IDENTITY CREATES DEMAND FOR A COMMODITY 37 EPIC'S KEY PARTNERS 38 ALSO HONORED BY THE JUDGES 42 2007 PRODUCT OF THE YEAR JUDGES 46 VIEW FROM THE TOP: AGVENTURE'S UNIQUE BUSINESS MODEL DEPARTMENTS November/December 2007 AgriMarketing 3 AGRIMARKETING is proudly associated with: 20 PETE KOVAC: NAMA'S 2007 MKTG COMM PROFESSIONAL DEVELOPMENT AWARD RECIPIENT 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 14 MEDIA NEWS 15 ASSOCIATION NEWS 18 AGENCY NEWS 44 UPDATES FOR AGRI-MARKETERS ®
2008 Marketing Services Guide