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Agrimarketing : January February 2012
weaknesses. Because the Internet and social media publish such vast public information and conversation, Ross will teach you how to discern what they are doing right or wrong---see what kinds of innovations and best practices they are using that you may not be---and discover what their customers are responding to. He'll also coach you about your own Internet Reputation Management to make sure you keep the share you've already earned. You'll also learn to deliver more urgency and empathy to retain and hold onto customers ... find out more about "crowdsourcing" ... and how to adopt contrarian thinking tactics to blaze new profit channels. Ross Shafer Understanding How Media Companies, Agencies and Clients are Evolving to Reach Today's Farmer (Session 2 of 2) PANEL DISCUSSION A continuation of How Do Different Generations of Farmers Use Media? We know the profile of today's farmer is changing and with that their media consumption---how and when they like to receive information. The challenge for marketers is now how to effectively reach a younger demographic while still capturing the core, older farmer audience who represent the majority of decision makers. In this session you'll hear from a roundtable of senior media, agency and client leadership on how they see the media landscape shifting and how they are rethinking their business models and plans to accommodate this shift. Explore how to determine the best market contact strategy. How will the role of traditional print and radio change going forward? What role does interactive and social media play? How can the offline and online world work together? What types of information are better suited for different media channels? And finally, discuss what lessons ag communicators and marketers can learn from the marketing world at large. MODERATOR Curt Blades, National Sales Manager, Successful Farming PANELISTS Pat Rosner, V.P. Director of Integrated Media, Osborn & Barr Stephanie Liska, CEO, Beck Ag Charlene Finck, Editor, Farm Journal Media Jason Ward, Brand Manager, BASF interactive. An award-winning orator, he has over 25 years of training experience in communications, persuasion and advocacy, employee enrichment and empowerment, sales training and creativity/innovation. Dave has given over 2,500 speeches to over 1,000,000 people worldwide. He is a poet, a newspaper columnist and author of four books to date, including the 7 Traits of Dynamic Leaders in Leadership Roles. ALSO PRESENTED THURSDAY, 4:00-5:00 P.M. Dave Okerlund THURSDAY, APRIL 19 4:00--5:00 P.M. How to Wrangle Market Share From Your Competitors The world's top economists are predicting a dismal 1-2% average growth through 2015. So, the only way to grow your organization is to take market share away from your lazy competitors. Ross Shafer will show you how progressive companies are getting 15-25% growth, even when their available market is stagnant or declining. How do you get more share? You must capitalize on your competitors' SESSIONS 52 Agri Marketing January/February 2012
Marketing Services Guide 2012