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Agrimarketing : January February 2012
continues to grow and evolve to feed a growing global population, Context is actively engaged in consulting with the world's leading agribusiness, food, fuel and fiber companies with acuity, vision and strategy for a productive future." Context has grown to become one of the world's largest ag-specific management consulting firms. Led by partners Thomas, Blake Sieker, Mike Borel, Mark Holland and Mark Nelson and anchored by a core team of senior executive consultants, the company has continued to broaden its reach. "Our network of senior executives and subject matter experts around the world has always been a key to our success," says Thomas. "Recently, Context has fortified its expert personnel resources across China and India. We've accomplished significant endeavors for ag companies on site in Asia." For nearly two decades, Context has excelled at providing companies with objective perspective. Thomas explains, "Sometimes that means providing a better understanding of people, a specific topic, or an innovative approach." New to Context is a service called "AgriScope." Working with state and/or national government entities, commodity organizations, academia and others, Context has designed a process to effectively move all players toward identifying direction, establishing goal, and united progress. Context has long been known as a leader in ag biotech/biochemistry and its impact across ag and biotech companies around the globe. Thomas says, "We have had exceptional interest and growth in research targeting, mergers and acquisitions, market analysis, R&D targeting/portfolio analysis and corporate planning. During the past five years, Context has dramatically expanded those services to also include forestry, animal health/ animal biotech and government outreach." Significant work continues in the company's Multi-Client reports. Within the fresh fruit and vegetable market, Context's "UnderCover" study explores developments in protected culture production that are emerging with game-changing impact. Context also recently published studies including, "The Sustainability Transition: Impacts to Agriculture," "Precision Agriculture in the United States: Current and Future Trends and Impacts on Distribution" and "The North American Agricultural Retailer Competitive Study." Thomas January/February 2011 Agri Marketing 41 (more on page 42)
Marketing Services Guide 2012