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Agrimarketing : October 2007
i-38 AgriMarketing October 2007 There are only a handful of TV shows that reach their 25th anniversary. Add AgDay to the list. As can be expected, being formed in 1982 AgDay has had many firsts along the way. "AgDay was the second syndi- cated TV show behind "Entertainment Tonight" to be distributed by satel- lite," says Jeff Pence, Pres of Digital Media for its owner Farm Journal Media (FJEM). "All other shows at the time used the 'Greyhound Network ... massive 1' tapes via bus! Technology's come a long way." Originally founded by Neil Nusbaum, a successful agribusiness- man located in Monticello, IN, the first show was produced at WTHI, in Terra Haute, IN, and distributed to a fledging network of thirty-five Midwest TV stations. "The plan was always to take the show nationally," says AgDay Sr Pro- ducer Don Green, who has been with the show since its beginning, except for a short stint away in the mid-'80s. That it has. The show now airs daily on 260 stations covering 82% of the nation's corn acres, 79% of the soybeans, 68% of the cotton and well over two-thirds of the cattle and pork producing areas. According to Nielsen, the show is seen by over 200,000 households each morning. TRUE TO ITS MISSION "From its beginning, the show's mis- sion was, and still is, to be a consis- tent, positive ambassador for agri- cultural producers and to explain their role to consumers," says Al Pell, the show's long-time anchor and now its AgriBusiness Dir. "We provide producers with information they need to make money. We have found that if they discover the infor- mation themselves, they will put it into action. We sow the seeds for that discovery." Pence and his crew also believed in "taking our show to the audience." "The first remotes were '"Break- fast with AgDay"...where we just AGDAY TV CELEBRATES 25TH YEAR by the AgriMarketing Editors
November December 2006
November December 2007