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Agrimarketing : October 2007
i-36 AgriMarketing October 2007 and the AMR research. These tools have allowed buyers to justify and prove the results of farm radio to their clients. We have also been excited by the NAFB Rural Research and our State Farm Radio Network companion study that shows the strength of radio in rural 3+ acre markets. Our calls on many of these rural advertisers have been very successful and a growing share of our advertising dollars. NORTHERN AG NETWORK by Rick Coyle firstname.lastname@example.org For over 32 years the Northern Ag Network has been the primary infor- mation source that agriculture trusts for daily ag information and market news, in Montana, Wyoming, and the western Dakotas. We produce and broadcast 22 different radio pro- grams each day to over five dozen radio stations, plus four television programs to nine TV stations. It's been exciting and challeng- ing watching new technologies influ- ence our agricultural industry from electronic technology like GPS guidance sys- tems, combine computer sys- tems, two-way communication to GMO's, herbi- cide and fertil- izer application systems, and animal identifi- cation technology. All of this technology and new product information bombards the more aggressive and innovative pro- ducers whom now, due to serious labor shortages, have even less time to spend with conventional media. As I've watched our industry direct more focus on seed traits and varieties verses chemical technol- ogy it became obvious our region had a problem with "brown bag- ging" seed. The Northern Ag Network solicited some of it's dedicated part- ners like Bayer CropScience, BASF, Montana Seed Growers Association, Wyoming Crop Improvement Association, and South Dakota Crop Improvement Association to develop a targeted awareness campaign and have made monumental stride in edu- cating our regions grain producers about using certified seed. Certified seed dealers have increased profits, seed varieties, and customer base. Another example of Northern Ag Network's commitment to informing and educating its audience has been to sponsor the largest Rangeland educa- tional program in the nation through the support of chemical manufacturers like Dow AgroScience, DuPont and BASF along with the Montana GLCI (Grazing Lands Conservation Initia- tive). With the majority of our region's land being native rangeland, we felt our range resources could be better utilized, managed and even improved. Thru "range motivated" retailers like Wilbur Ellis, products like Grazon, Cimarron and Plateau have helped double native grass produc- THE STATE OF FARM BROADCASTING/continued from page i-35 Coyle RON offers advertisers a great lineup of radio stations, along with the leading information farm and ranch news Web site that is Oklahoma based, as well as a widely distributed daily e-mail farm news update. AND, you get the 30 years of credibility that only an Oklahoma Hall of Fame Broadcaster can deliver -- we call it the "Ron Hays Advantage." Put the "Ron Hays Advantage" to work for your client or com- pany today! * 2007 AMR Market Survey -- Radio Oklahoma Ag Network *
November December 2006
November December 2007