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Agrimarketing : October 2007
October 2007 AgriMarketing i-35 THE STATE OF FARM BROADCASTING Editor's note: We invited some of the leading sales representative firms to provide an overview of the current marketplace. STATE FARM RADIO NETWORKS by Bill Farmakis, firstname.lastname@example.org J.L. Farmakis, Inc is a multi-media rep firm specializing in local ag media. We represent state farm newspapers and the State Farm Radio Networks. This group consists of 18 net- works in 28 states consisting of 680 radio stations and 29 farm broadcast- ers (21 members of NAFB). These networks reach all parts of the coun- try from the Northeast, Northwest, Midwest and South. Through J.L. Farmakis, Inc., these networks provide advertisers the opportunity to place their commercials around state based program- ming with proof at the station level. Our 28 farm broadcast- ers allow adver- tisers to place their spots with some of the best known broadcasters in each state. In many states, we are the only farm broadcaster in the state which has allowed us to put many unique programs together for advertisers. This includes "Crop Watch" "From the Fields" harvest and planting pro- grams in the Midwest to "Ask your PCA" and "Citrus minute" --- special- ized and targeted sponsored pro- grams in the Florida and California markets. Ag radio's unique relationship with producers and its local pro- gramming have provided results to advertisers that has helped increase radio's share of the advertising pie in the last few years. This is more evi- dent in certain markets/states then others. The growth of farm radio can also be attributed to the continued research and marketing of NAFB (more on page i-36) Farmakis NAMA® Phone (507) 444-9224 • 255 Cedardale Dr. • Owatonna, MN 55060 • E-mail email@example.com Super Serving Minnesota Farmers! • Marketing Seminars • Farm Broadcaster for a Day • On-the-Farm Remotes • Event Coverage • Crop Tours • Ag Jamboree (L to R) Jeff Stewart, marketing specialist; Linda Brekke, farm editor; and Lynn Ketelsen, farm director
November December 2006
November December 2007