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Agrimarketing : October 2007
board of the Association had match- ing sport coats and ties made out of fabric with images of soybean pods. "After some arm-twisting, I per- suaded Larry Lewis of Ursa, IL, (who has been involved with the organization for years) to model his jacket for a photo on the blog. This was kind of a humorous aside to the story, but all joking aside, I applauded the dedication and tremendous pride this group of farmers had, and continue to take in their organization and the industry." WORLD WIDE WEB Many NAFB members have some unique Web sites that reflect their on-air personalities, but one of the most unique is the Wisconsin Farm Report's own "Fabulous Farm Babe" who also goes by Pam Jahnke. Pam has utilized several different ways of giving her radio audience additional content. Due to her man- power limitations (actually woman power since she mainly creates the content), she has streamlined her efforts to daily updates of her Web site. "In addition to my radio, televi- sion, and personal appearances, I also put news stories on my Web site daily," Jahnke says. "Sometimes I even update more than once in a day's time. There is a lot of my audience from the area (and beyond) that uses my site on a regular basis. I also put audio files up for people to hear additional interview content that might not have made it on the air." Last summer Pfizer Animal Health had an event in her area that she covered. She was able to attend the event, get some quality inter- views used for her radio program and also use the sound files and recreate some of the event online. "I created a special Web site for the Pfizer event that we linked to from our home page. Audio inter- views and event coverage was posted very soon after the event," she said. "It worked really well and I was able to beat some of my print competition in getting the news out first. This is easy to do with radio obviously, but with the additional Web component I can expand on the coverage and provide the details and visual images that print can, only faster." RADIO IS STILL NO. 1 Even with all the electronic content being developed regularly by NAFB members, radio is still king within the organization. Traditional farm broadcasting remains the backbone of the association and the industry it supports. Young explains, "Our primary content driver is still radio. The Web site and blog are great tools to sup- plement the news and information our audience needs, but their pri- mary source of consuming this is still our radio network coverage. It remains our main focus and will for the future." AM i-30 AgriMarketing October 2007 --- 1.8 million people ... and, --- 2.4 million head of Beef Cattle --- 3.8 million head of Cattle on Feed --- 3.7 million acres of Corn --- 1.5 million acres of Soybeans --- 3.4 million acres of Sorghum --- 17.4 million acres of Wheat plus, over 30,000 Class-1A farmers/ ranchers that buy the inputs to make it all happen! KFRM Radio --- full-time farm radio covers: KFRM -AM 550 RADIO The Voice of the Plains! KFR M One Station; One Buy; One Great Value! 1815 Meadowlark Road • Clay Center, KS 67432 • 785/632-5661 Jahnke NAFB MEMBERS REACH THEIR AUDIENCE/continued from page i-29
November December 2006
November December 2007