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Agrimarketing : October 2007
The details of the Strategic Plan, which was facilitated by Janice Dahl of Anchor Management, will be shared with members at the conven- tion. The plan puts in place a frame- work that will entail annual consider- ation and approval of a Plan of Work by the NAFB Board of Directors. Another area of "renaissance" for NAFB is the use of new technology to reach our audiences. Actually some of the technology has been common in the marketplace for more than ten years, but the uses are becoming more defined. While the traditional backbone for NAFB is (and will con- tinue to be) radio, we strive to keep our members educated on new uses of technology to increase our "touch points" with our audiences. One initiative that was unveiled this past year is the "Buyer's Guide" for people new to the NAFB world and new to purchasing farm radio. The piece was made possible by the extremely valuable contribution of both time and material from Te d Haller, The Jordan Group. Haller 's name is synonymous with successful media planning --- both ag-based and consumer-based. We are very grateful to have his involvement with this project. The second generation of this piece is now available at this year 's convention. It is a brochure type printed piece that can be taken back to the agencies who are training their new employees in farm radio plan- ning and buying. Look for it to be a very common tool in the future. NAFB has also been looking at some possible synergies with other groups in the ag media world. We had a very successful board meeting at the Ag Media Summit this past summer in Louisville, KY. The board meeting was very productive in itself, but the presence of NAFB broadcasters at this event also was very well received. The Summit has historically been print-specific, but recent years have seen several more media groups attend. This was the first year a group of broadcasters attended. We are also appreciative of the NAFB Foundation and its continued support of the industry. The founda- tion has also been working diligently on a strategic plan of its own this past year. They continue to support various NAFB efforts including our rural lifestyle focused research that has been used extensively through- out this past year and will continue beyond 2008. Their yearly student scholarships are a great source of assistance to young people who desire to make a difference in the world of agricultural broadcasting. We really can't thank the Foundation enough for its efforts. It has a very positive effect on NAFB and its image in the marketplace. I look forward to working with all of you and serving as NAFB President in 2008. It is my desire to continue giving our members value and guidance through an organiza- tion that is part of "A Rural Renais- sance." AM October 2007 AgriMarketing i-25
November December 2006
November December 2007