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Agrimarketing : October 2007
i-24 AgriMarketing October 2007 PASSING THE GAVEL "A RURAL RENAISSANCE" by Randy Koenen, NAFB President-elect, Red River Farm Network, Grand Forks, ND "ARural Renaissance" is this year 's theme as we gather in Kansas City for our 63rd annual National Association of Farm Broadcasting (NAFB) Convention. These are some exciting times in agriculture. There are so many things happening now that we may soon realize that "these are the good old days." The theme this year is applica- ble to several areas of NAFB and agri- marketing in general. In addition to all the "Rural Renaissance" taking place across rural America, we are also witness- ing some big changes within NAFB. This past year we have been work- ing on finalizing our Five-Year Strategic Plan. The final version was approved by the NAFB Board of Directors at its July 30 meeting in Louisville, KY. The plan was developed by a select cross-Council NAFB Committee representing broadcast, management and sales, and Allied Industry mem- bership. Chairperson Hugh Whaley, Osborn & Barr Communications, commented that the process had been "as exciting and professionally worth- while experience" as he has had. There are five principal goals, or "pillars," of the plan. They are as fol- lows: • Generate additional revenue, busi- ness, and employment opportuni- ties in the agricultural and rural lifestyle broadcasting industry. • Create a member value proposi- tion that results in member increase of 50% by 2012 in all member categories. • Drive the organization's brand recognition, resulting in increased membership, revenues and mem- ber benefits. • Capitalize on professional improve- ment to differentiate, advance, and add value to agricultural and rural lifestyle broadcasting. • Partner and collaborate with allied industry and organizations to pro- mote business opportunities and enhance the ability for NAFB to represent and promote the agricul- tural and rural lifestyle broadcast- ing industry. Randy Koenen, NAFB President-elect, Red River Farm Network, Grand Forks, ND
November December 2006
November December 2007